Podcasts have rapidly emerged as a vital marketing tool and a dynamic medium for sharing information with a broad audience. They offer a unique platform for brands to engage with listeners in an intimate and authentic manner, fostering deeper connections and brand loyalty. However, many potential creators feel daunted by the perceived complexity of launching a podcast. Concerns about content creation, technical setup, and consistent production can make the process seem overwhelming, deterring some from leveraging this powerful communication channel.

Luckily, Chase Mitchell started Upstarter Podcast, a full-service virtual podcast production and management company that supports brands in building their podcast platform. Chase understands the power that a podcast can bring to marketing a brand and building an audience, and he wanted to make it accessible for anyone running a business to utilize its power. We sat down with Chase to ask him about how Upstarter and podcasts are revolutionizing health and fitness companies. 

What are you building?  What is it called?

Upstarter Pods is a virtual podcast production company that guides business owners to greater success using  a new marketing funnel that authentically connects with their audience.

What problem is it solving and how is it different from what is out there?

We make podcasting easy. People think launching and maintaining a podcast is an overwhelming project. Not with us. Our US based producers & managers take everything off of your plate so that all you need to do is press record. From downloading & uploading files, post-production editing, social media clips, scheduling the show details and more; this entire process can be tedious and lead to burnout when trying to accomplish every week on your own, or continuously coordinate with various VA’s. And when we launch your show, you have a podcast strategist creating & guiding you through a customized content, marketing, & monetization strategy based on your business. So not only will your podcast be made easier, it will also be more effective for growing your brand and business. 

How will this program help to drive business for coaches and industry leaders?  

Podcasting is a tool for coaches & industry leaders to authentically drive their business, by continuously demonstrating their depth of knowledge to their leads, build valuable relationships and collaborations with guests, consistently present various offers based on your content, and create your primary social media marketing assets through clips of the show. 

How important is podcasting in marketing?  Why is it needed?

A podcast can be the hub of your entire marketing funnel. You should be able to use the podcast episode to create all of the marketing assets you need on a weekly basis from social media clips and graphics to go on all platforms, transcriptions for email copy, and website blogs to enhance SEO.  As the consumer trends more and more towards audio and easy to consume content, a podcast is becoming more of the perfect evergreen tool that meets people when and where they can consume it, at the gym, on the road, running errands, even at work. 

What are the benefits of podcasting and how is it changing the face of our industry?

As you drive more leads over time from events, social media, email lists over to the podcast, the episodes can essentially become a natural organic sales call each week that is shared to ALL of your leads and customers at once, saving you countless hours of additional marketing and discovery calls. 

For service based industries, like coaches, there’s no better way to build a connection with your target audience. If you can deliver enough value to earn someone’s time of listening to you for 30 minutes every week, you are building such a stronger relationship with that listener than you would than through a few instagram reels. 

The way any coach can thrive in their industry and stand out more amongst all of their competition is not by posting more content on social media but by building more valuable and deeper relationships with the least amount of time and effort so you can continue to grow and scale. Record one episode for 30 minutes, and you could connect with and build deeper relationships with hundreds or thousands of consumers all at once. 

How can coaches and industry executives get involved?

For your readers, we are making it as easy as ever to get involved. We will take them through our 1-on-1 guided launch package for free ($1,999 value). This includes multiple strategy sessions with me & my team to set up the show for you, host account sites, intro’s, music, trailers, all the equipment and systems you need, and prepare you for launch day to execute the right content, marketing, and monetization strategy for your business. To get in touch, sign up for an Introductory DEMO call here.