For Yuli Ziv, the journey from tech entrepreneur to wellness platform founder began with a decade of startup success followed by a crash that would reshape her entire perspective on business and well-being. After building and selling Style Coalition, an influencer marketing platform that helped define an entire industry, Yuli found herself facing the hidden costs of entrepreneurial achievement.

What started as personal healing became the foundation for Heallist, a comprehensive platform designed specifically for holistic practitioners. Yuli’s experience navigating both sides of the wellness equation—as someone desperately needing healing and later as an advocate for the healers themselves—revealed a significant gap in how the industry supports its practitioners.

Yuli’s Journey to Finding Heallist

Success had always been Yuli’s north star, but nearly a decade of running at full speed eventually caught up with her. Despite outward achievements with Style Coalition, she found herself burned out and disconnected from her foundation. The relentless pursuit of growth had consumed her attention, leaving little room for self-care or reflection. Following the acquisition of her company, Yuli made a decision that surprised many: she took a two-year career break at the age of 45, stepping away from what society considers the peak earning years for women.

The transition proved more difficult than anticipated. After years of running at maximum capacity, waking up to a zero inbox felt terrifying rather than liberating. The silence forced her to confront how deeply she had neglected her well-being while building her business empire. A 2019 meditation retreat became the turning point that changed everything. The experience helped her recognize her true nature and sparked an understanding that she could no longer separate her spiritual side from her professional identity.

During her sabbatical, Yuli began working with holistic practitioners who helped her recalibrate her nervous system and address years of accumulated stress. As she experienced the transformative power of alternative healing modalities firsthand, she also noticed a striking pattern. These practitioners possessed extraordinary abilities to create rapid, meaningful change in people’s lives, yet they struggled with the business fundamentals that had become second nature to her. The realization crystallized: she needed them as much as they needed her expertise in marketing, technology, and business operations.

What Heallist Is and the Problem It Solves

Heallist is a comprehensive practice management platform and a supportive community designed specifically for holistic practitioners. The software addresses the unique challenges these professionals face when running their practices, from managing diverse service offerings to handling complex booking scenarios. What makes Heallist unique is its understanding that holistic practitioners can offer a range of services, including one-on-one sessions, group classes, workshops, annual retreats, and digital products, all within the same practice.

The platform supports over 200 different healing modalities, from mainstream offerings like personal training and yoga to emerging energy healing techniques that represent a different side of wellness. This breadth reflects Yuli’s understanding that healing journeys rarely involve just one approach. Practitioners are increasingly blending multiple modalities, creating personalized toolkits that enable them to address their clients’ physical, mental, and spiritual needs simultaneously. A single session may incorporate fitness training, energy work, and spiritual guidance, depending on the client’s needs for that day.

The community aspect of Heallist addresses another critical gap in the industry. Most holistic practitioners operate as solopreneurs, which can be empowering and simultaneously isolating. They receive certification in their chosen modality but typically receive no training in business fundamentals, such as marketing, client acquisition, or practice management. Heallist provides the technological infrastructure to run a successful practice and access to a network of like-minded professionals who can share experiences, collaborate, and support each other’s growth.

Accessibility is at the heart of the platform’s design philosophy. Practitioners can establish their complete digital presence within five minutes, creating a clean, SEO-friendly page that showcases all their services. This approach eliminates the traditional barriers that prevent talented healers from reaching the people who need their services most.

Final Thoughts

Practitioners who dedicate their lives to helping others heal often find themselves struggling with the very systems that could amplify their impact. Yuli’s journey from burnout to building bridges shows how personal transformation can spark industry-wide change.

Her commitment to maintaining her wellness while building Heallist—complete with regular meditation, hiking, and retreat schedules—challenges the traditional startup culture that equates sacrifice with success. By demonstrating that sustainable business growth can coexist with personal well-being, she’s creating a new model for entrepreneurship that balances ambition with self-care. 

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.