Connecting fitness professionals, operators, and brands to build stronger careers, teams, and businesses.
For more than 25 years, Mark Welke has built businesses, transformed brands and guided founders and leaders through the moments that determine what comes next.
His next venture, True North by Mark Welke, brings that globally proven track record into a distinct advisory practice built on a powerful premise most operators never measure: the human system running the commercial one.
A beginner deadlift can go wrong in four ways before the bar reaches the knees. Deadlift setup coaching means changing the bar position, hip height, load, or brace before adding another verbal cue — not after.
Coaches are hearing it from clients who never mentioned it to their doctor: cravings for alcohol, shopping, even compulsive habits going quiet on a GLP-1. Here is what the early research actually supports, what it does not, and where a coach’s job starts and stops.
A developer is putting seven longevity centers into South Florida neighborhoods, not one flagship. Here is what the Lab-Playground-Apothecary model means for coaches, and why the member sitting on your training floor may already have a blood panel you’ve never seen.
The cancellation date is a lagging indicator. A member’s attendance rhythm, coach relationship, and community pull usually shift first. Three operator-level methods for catching gym member churn signals before they hit the P&L.
Every coach is selling the same thing underneath the programming and the cues: their full attention. Here is why treating digital boundaries as a business decision, not a wellness afterthought, is one of the highest-leverage moves a new coach can make.
Celebrating the coaches redefining what comes next in health, fitness, and performance. The programs, the mentorship, and the ideas moving the whole industry forward.
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Opus is the training operations platform built for your frontline. Everything your teams need—training, tasks, answers, and communication—in one mobile platform they’ll actually use. Built to help you scale without sacrificing consistency. Set your standards once, roll them out everywhere, and track performance across every location. Trusted by wellness brands including VASA Fitness, Rev Cycle, Float Health, and more.
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The ideal candidate is energetic, personable, and passionate about Pilates and client results. They thrive in a team environment, take initiative beyond teaching classes, and are dedicated to creating a welcoming, engaging, and results-driven experience for every member.
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Featured Opportunity
Location: Kansas City, MO | Fort Worth, TX | Plano (Dallas), TX
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Powering the Business of Health, Fitness, and Wellness Coaching
