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The coaches whose clients stay for years are not the ones with the most sophisticated programming. They are the ones who stopped selling workouts and started building a lifestyle. Maricris Lapaix Hyland — of Nike Training Club, Centr, and her own Move with Maricris app — on the strategic shift most coaches have not made yet.
By Jessica H. Maurer
By Robert James Rivera
By Dr. Erin Nitschke
Powering the Business of Health, Fitness, and Wellness Coaching
