Ross Campbell’s Journey To Beyond: The Creation Of A Global Industry Brand

One of the core values at Coach360 is “showing up”. With advancements in technology and our ability to connect with anyone, anywhere in the world, at any time there has been a dip in human to human connections. There has never been a more meaningful time to show up in person, shake hands, and find amazing ways to help each other out. 

Cue, Beyond Activ, an international event and networking opportunity held four times a year in various cities. And for the first time ever, it will be making its way to the United States in New York from September 17th to 19th 2024. This is an amazing opportunity to see just how valuable “showing up” really is. 

What is Beyond Activ?

Beyond Activ Americas is a premier event for leaders, investors, and business developers in the health, wellness, fitness, and hospitality sectors. The events feature over 100 speakers across multiple stages, and offer diverse content, engaging talks, and incomparable networking opportunities. Offering global connection in one spot, there are few opportunities as rich as this. 

It brings an amazingly diverse, but relevant crowd featuring industry professionals and executives including C-level figures, entrepreneurs, founders, managing directors, investors, advisors, tech experts, franchisors and more together in one place to foster meaningful connections, inspire growth, and spark a renewed sense of excitement and innovation in the health and wellness industry. 

The Man Behind the Curtain

Just like Oz had the Wizard behind the curtain, there is always someone behind the scenes creating the magic for an event like this. I was lucky enough to have a virtual sit down with the ever-fascinating Ross Campbell, the CEO and Founder of Beyond Activ to pick his brain about the event and delve into his expansive story, how Beyond Activ came to be, and some of the amazing opportunities the event will provide for those in attendance. 

If you’re lucky in life, you’ll find a career you enjoy, and ideally excel at. Ross has done this in not only the health and wellness sector, but far beyond. He started by studying Sports Science, Neuroscience, and then led to him co-founding the world’s largest energy business to business network in the Oil and Gas sector. After expanding across five countries, Ross decided to start a new path. 

Living in Singapore, he went back to his fitness roots and started The Jungle, rated Singapore’s top Muay Thai gym in 2021. As if that wasn’t impressive enough, Ross took his skills from his former B2B experience and, realizing that Asia had some fissures in their health and wellness industry, he created (at the time) FIT Summit, now known as Beyond Activ. Beyond Activ has grown into one of the world’s largest industry networking opportunities for thought leadership, business development and opportunities, and connection. 

What to Expect in New York

If you’re lucky enough to snag a ticket to this event, you can expect 750 VIPS ranging from technology companies, operators, equipment companies, investors, the government, to advisory firms. This lineup brings big names from over 25 countries around the world to one spot, New York, for an unforgettable weekend. With 12 active hours of networking opportunities, there are endless possible outcomes for showing up to an event of this caliber. 

With names like Adam Sedlack, the CEO of UFC Gym, and Dr. Gloria Winters, the Chief Health Officer of the YMCA of the USA, it’s clear that the speaker line-up is an amazing array of various successful talents across the health and wellness sectors and beyond. There will also be plenty of networking opportunities including Leadership Summit, breakout discussions, CEO-Level networking event, icebreaker reception, and a variety of site visit opportunities around New York. 

Rounded out with incredible topics for discussion including company investment roadmaps, next generation spa and wellness, consumer trends, digital health, government plans and strategic directives, the future of preventative health, and many more, there are as many opportunities to learn as there are to make amazing connections.

Final Thoughts

While advancement in technology can bring us together from afar, there is no replacement for showing up. Shaking hands, making real time connections, sharing ideas, challenging each other’s perspective, or gaining insight on a sticky spot in your business from professionals running the industry are just a few of the possible outcomes from a weekend at Beyond Activ. It’s a guaranteed opportunity to ignite an extra dose of passion, enthusiasm, and connection that you can take with you for time to come. 

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