At eight years old, Justin Roethlingshoefer received a divine calling to tackle global health issues. While most children dream of becoming the next President or a basketball player, Justin’s path was clear – he would become the redemption story for health. This calling from childhood planted the seed for what would become a groundbreaking approach to integrated wellness. 

His journey, shaped by personal struggles, led him through advanced degrees, working with professional athletes, and ultimately to creating OWN IT. This comprehensive health solution merges cutting-edge technology with personalized care, addressing wellness at its most fundamental level: the cellular structure of human health. 

Anything but Ordinary 

Justin’s route to founding OWN IT wasn’t linear. His early challenges with weight, body image, and learning differences evolved into a deep fascination with human performance and an inability to accept answers at face value. This curiosity drove him to pursue extensive education in exercise science, physiology, and massage therapy. His time in the NHL provided crucial insights into athlete care, but ultimately, it was his personal health crisis that truly illuminated the gaps in traditional healthcare approaches. 

“Why” became a staple in his vocabulary, pushing boundaries, asking questions, and needing to know more and more. Though he was the epitome of health on the outside, he was still struggling internally and knew something was off with his health. His own research led him to find cellular deficiencies, low VO2 max, and heart rate variability. When doctors gave him a life expectancy of 35 due to pre-cancerous polyps and an ulcer, Justin applied the comprehensive approach he formulated during his time with the NHL and applied it to his own healing. This unlocked the interconnected nature of health issues and led to the foundation of OWN IT’s methodology. 

This is what prompted Justin to understand this is a human issue. In 2020, he heard God again while kayaking. Justin shared, “This was meant to holistically integrate everything from a health standpoint together. Your strength coach, your nutritionist, your functional medicine doctor, your concierge team, your mindset coaches. All in one place, so we can now create hyper-personalized solutions for people to create real change in their lives right down to a cellular level.” And from that, OWN IT was born. 

OWN IT and the Coaching Experience

What happens when we truly own our health? OWN IT is the answer—Justin’s way of bringing a holistic, data-driven, science-backed solution to health care. Justin shared, “We become this true holistically integrated space where there’s nothing unturned. We do all of your testing, all of your technology, and all of your biometric variables. We are heavily focused on relationships and accountability. We cover every aspect of what you’d be looking for.” And he isn’t exaggerating. OWN IT offers: 

• Nutrition planning
• Custom compound supplementation
• Work out programming
• Sleep programming
• Morning programming
• Travel Framework 
• Recovery programming
• Mindset work (obstacles and behavioral challenges)
• Accountability, and more all in one space. 

OWN IT represents a new paradigm in client care for health and wellness professionals. Justin’s approach demonstrates the value of expanding beyond traditional fitness metrics to include comprehensive markers. This offers coaches and trainers insights into developing more holistic practices that consider nutrition, sleep, mindset, accountability, and cellular health. 

The success of this integrated approach highlights the growing demand for wellness professionals who can address multiple aspects of health. By understanding how various health components interconnect, trainers can enhance their offerings and create more impactful client relationships. 

Human wellness has many components, including mental, physical, spiritual, and emotional, and it is impossible to disassociate any piece when it comes to overall health. Justin’s calling to bring the whole solution to one space rather than trying to piece it together has seen significant success. 

Final Thoughts

Success in health transformation lies in understanding the intricate dance between various wellness components. Like a band where each instrument’s role is crucial in the overall sound we hear, proper health emerges when all the elements work in harmony — from cellular function to sleep patterns to emotional well-being. 

This orchestrated approach to wellness reminds us that the most powerful solutions sometimes come from personal struggles transformed into professional purposes. It demonstrates how adversity can spark innovation, especially when paired with an unwavering dedication to improving human health. 

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.