Longevity speaks volumes about a company’s commitment to excellence. For 45 years, American Barbell has been setting industry standards, evolving from a specialized barbell manufacturer into a comprehensive fitness equipment powerhouse. While their reputation was built on crafting exceptional barbells, their influence extends far beyond its foundation.

Their success stems from an unwavering dedication to quality control and innovation. Their equipment’s value lies in the convergence of meticulous engineering and cutting-edge technology. As pioneers in advanced finishing techniques like cerakote, American Barbell continues to push boundaries with its educational offerings through AB Athletics, ensuring every piece of equipment offers maximum return on investment through superior durability and coaching performance.

American Barbell 

After crafting the perfect barbell for the last 45 years, it’s safe to say that American Barbell has been leading the fitness equipment space since 1978. Although they are most well-recognized for their barbells, American Barbell is much more than that. Their equipment is found in some of the biggest brand-name gyms like Planet Fitness and Gold’s Gym, nodding to the quality of their product.

American Barbell is a top-tier fitness equipment manufacturer in the United States specializing in high-quality, durable strength training equipment. After sitting down with Cristin Toth, the director of Marketing at American Barbell, I learned just how remarkable American Barbell is. Not only do they lead the industry with their innovative products, but they also prioritize quality control.

Cristin told me to think “under the hood.” Barbells are not all created equally, and much like you wouldn’t buy a car based on the exterior alone, you have to think the same way with your gym equipment. American Barbell cuts no corners. They were the first to use cerakote finishes on their barbells; they constantly look for ways to create the best equipment to ensure that those who buy their pieces have the highest return on interest by purchasing the best pieces on the market.

AB Athletics 

New to American Barbell is AB Athletics, their comprehensive training and education program that promotes fitness education and athlete development. They focus their education on peak performance preparation, which drives every aspect of athletic development. They utilize science-backed systems and cutting-edge equipment to target the essential components of elite fitness. This comprehensive approach enables athletes to reach and maintain their optimal performance.

So far, with New York Sports Clubs, Texas Family Fitness, and Las Vegas Athletic Clubs, as well as others signed on, AB Athletics provides education around elite coaching and leadership development, revenue and efficiency mastery, customized fitness solutions, age-inclusive training, innovative approach to strength,

“It is extremely important for education to be a part of equipment use.” By fostering care in staff training and education, clients will see better progress and results, stick to their plans, and continue on their journey for longer than others. Most personal trainer certifications require trainers and coaches to be able to assess posture and alignment from the squat assessment, but having trainers who can apply the same tools to equipment is something that is overlooked.

This has a high ROI impact. When clubs have certified trainers and coaches who continue their education to utilize equipment well, you create a value add to your business. The more you know, the more results you see.

Keeping the Personal in Personal Training

Cristin shared that the fitness industry, including coaching and training, is among the most unregulated industries. This is important for many reasons, but primarily because trainers and coaches are entrusted with their clients’ most precious asset, their body and physical health. This is one of the significant reasons AB Athletics focuses on providing in-house education.

While online training has become prolific, the internet has made working out and connecting with like-minded individuals more convenient, removing the face-to-face part of personal training. Technology is excellent, but it doesn’t replace everything. As we propel into the future, it’s important to remember what we left behind. Bringing the personal part of personal training is half of the job. AB Athletics is doing a phenomenal job of merging the important pieces of the past with the footsteps of the future to form necessary and consequential educational opportunities for the industry to thrive.

Final Thoughts

Through 45 years of excellence, American Barbell has transformed from a barbell specialist into a comprehensive fitness equipment and educational leader. Their commitment to quality and creating meticulous and innovative equipment sets the industry standards. Now, with AB Athletics, they are improving fitness education by combining traditional personal training values with modern technique and gear.

This blend of equipment expertise and educational leadership demonstrates American Barbell’s holistic approach to fitness industry development. By emphasizing superior manufacturing and thorough trainer education, American Barbell continues to shape the future of fitness while honoring the personal touch that makes training effective.

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.