Echelon has evolved far past its original connected fitness identity. The company now offers gym owners a comprehensive suite of equipment, software, and services designed to address every aspect of member engagement and retention. This expansion from Echelon presents a strategic shift toward becoming a one-stop provider for commercial fitness facilities.

What began as a cardio-focused connected fitness company has grown into an ecosystem encompassing strength training, recovery solutions, custom-branded white-label apps, and AI-powered workout programming. Gym owners can now access everything from immersive cycling experiences to intelligent strength circuits, all under one partnership umbrella.

The Echelon Ecosystem Today

Echelon’s current offerings span four primary areas that work together to create a seamless gym experience. The cardio division continues to provide the immersive content and streaming entertainment that established the brand, featuring thousands of instructor-led classes through FitPass, which includes cycling, rowing, and running, meditation, and over 20 other categories. Their FitOS Entertainment Platform adds streaming services and interactive races to keep members engaged during workouts.

The company’s strength training evolution centers on StrengthIQ, its smart circuit line that delivers real-time feedback and AI-guided programming. Unlike traditional electronic gym equipment that requires wristbands or complicated activation processes, StrengthIQ operates through simple QR codes or phone integration. This approach removes common friction points or barriers to entry while maintaining the connected experience members expect.

Recovery solutions round out the physical equipment offerings. Cryo and Thermotherapy Smart tubs, all-in-one recovery systems with cryo, thermo, and compression therapy for legs, chest, back, and arms, as well as saunas and red-light sauna blankets, are just some of the related equipment that help gyms build comprehensive wellness experiences that extend beyond traditional workout equipment.

Custom Digital Solutions

In July 2025, Echelon launched Elevate, a B2B fitness streaming platform that uses AI-powered workout technology alongside livestreaming capabilities. The platform integrates with major management systems like Mindbody and ABC, enabling gyms and studios to automate interactive streaming experiences. 

Echelon Coach acts as a white-label personal training platform, enabling gyms to expand their training services through live virtual sessions. Whether facilities use Echelon’s certified trainers or their own staff, the platform provides the infrastructure for gyms to grow their personal training revenue streams without significant additional overhead.

WorkoutBuilder represents the most ambitious software offering. This AI-powered application creates customized workouts based on each gym’s specific equipment layout and availability. Members can specify their fitness goals and receive programming tailored to their location’s exact setup, ensuring every workout maximizes the available resources.

Final Thoughts

The fitness industry has spent years chasing the next piece of equipment or software that will solve member engagement challenges. Echelon’s approach suggests that the answer might lie in integration. By creating an ecosystem where cardio, strength, recovery, and digital experiences work together, they’re addressing the operational complexity that often overwhelms gym owners trying to cobble together solutions from multiple vendors.

This comprehensive approach reflects a deeper understanding of how modern gyms operate. Members don’t compartmentalize their fitness experience into separate cardio and strength sessions—they want seamless transitions between different types of training, recovery, and digital engagement. Echelon’s ecosystem acknowledges this reality and builds the infrastructure to support it.

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.