Fitness Industry Intelligence The Career Network for Health, Fitness & Performance

Foods That Increase GLP-1: Must-Haves for Your Coaching Toolbox

GLP-1 is a powerful weight-loss drug but it isn’t just for shedding pounds. When you eat foods that increase GLP-1 naturally, you can enhance satiety, manage blood sugar, and promote longevity.

The National Institutes of Health (NIH) explains, 

“GLP-1 (Glucagon-Like Peptide-1) is a hormone that regulates blood sugar and appetite by triggering insulin release and slowing digestion, creating lasting fullness.” 1

GLP-1 receptors are present throughout the body, including the brain, GI tract, and pancreas. They are released in response to food, signaling the pancreas to release insulin and slowing gastric emptying.

Read more about GLP-1 here.

This emerging wave of a new weight loss trend presents fitness, wellness, and nutrition professionals with a unique opportunity to amplify GLP-1 benefits by recommending foods that stimulate GLP-1 release! 2

These may include high-protein, high-fiber foods for satiation, or omega-3s to improve insulin sensitivity and cardiovascular function. Nutrition strategies like these can be of tremendous help your clients on GLP-1 medications.

Let’s explore some of the best foods to eat on ozempic diet that you can recommend to your clients.

Foods That Naturally Boost GLP-1 Levels

Clinical guidelines on the “GLP-1 diet” recommend consuming carbohydrates from high-fiber sources (vegetables, fruits, legumes, whole grains) while limiting saturated fats and emphasizing mono- and polyunsaturated fats (MUFAs, omega-3s). 3 4

Research suggests this approach can:

Building on these benefits, let’s explore specific foods that naturally enhance GLP-1 and support this balanced approach.

Recommended Foods

  1. Fiber-Rich Foods: 

Fiber slows digestion, stabilizes blood sugar, and helps GLP-1 prolong satiety. 

The Dietary Guidelines for Americans, 2020–2025, recommend that adults consume 22 to 34 grams of fiber each day (depending on their age and gender).

Examples: Fruits and vegetables like broccoli, spinach, berries, apples, and whole grains like oats, quinoa, whole-wheat bread.

  1. Protein-Rich Foods

Protein stimulates GLP-1 release, supports muscle mass, and regulates hunger hormones to reduce overeating. A research on high-protein diet included weight loss showed 50% less weight regain compared to the control group. 5

Examples: Skinless chicken, lean meats, salmon, eggs, Greek yogurt, tofu, and lentils.

  1. Healthy Fats

Healthy fats promote satiety and maintain hormonal balance, supporting a steady GLP-1 release for better appetite control. Moderate amounts increase fullness by 23%, reducing cravings. 

Examples: Avocado, pistachios, peanuts, almonds, chia seeds, olive oil, and flaxseed.

You might have noticed that a GLP-1-focused diet aligns with anti-inflammatory principles. This potentially reduces medication side effects, making the therapy more comfortable and sustainable for your patients.

Bonus Tip: For maximum results, consume 1600-1800 calories per day, exercise 30-45 minutes each day, and stay hydrated!

Meal and Snack Ideas for Incorporating GLP-1-Supportive Foods

Adding GLP-1-supportive foods to your diet can enhance the benefits of GLP-1 therapy, supporting blood sugar regulation and appetite control. 

So, here’s a short ozempic diet plan to support your clients on GLP-1 medication. 

Greek Yogurt with Berries and Nuts

Greek yogurt is high in protein, which supports GLP-1 release, while chia seeds add fiber and healthy fats to stabilize blood sugar. Adding berries also offers antioxidants and additional fiber for a nutrient-dense start to the day.

Alternative recipe: Oatmeal with Chia Cups

Easy Quinoa Salad with Avocado

Quinoa is one of the best GLP-1 foods to eat. It provides a protein-rich, slow-digesting carbohydrate base, complemented by grilled chicken for extra protein and leafy greens for fiber. Avocado adds healthy fats that extend satiety and support heart health.

Alternative recipe: Greek Yogurt Chicken Salad

Grilled Salmon with Steamed Asparagus and Sweet Potatoes

Salmon, rich in omega-3 fatty acids, supports heart health and provides ample protein. Pairing it with high-fiber asparagus and low-glycemic sweet potatoes helps stabilize blood sugar and create a balanced, satisfying meal.

Alternative recipe: Chicken Burrito Bowls 

Final Thoughts!

A diet rich in fiber, protein, and healthy fats can significantly enhance the effects of GLP-1 therapy, empowering your clients to achieve sustainable health and weight management. 

However, always recommend that your clients consult with a healthcare provider before making major dietary changes, especially when aiming to optimize GLP-1 medication. 

This targeted nutrition approach can help them create a foundation for lasting wellness and transformative health outcomes!

Get a head start on career growth, branding, and success in health, fitness, and wellness!

Frequently Asked Questions

What to eat while taking a GLP-1?
Consume fiber-rich foods, lean proteins, and healthy fats to enhance GLP-1 effects, promote satiety, and stabilize blood sugar levels. Include whole grains, fruits, vegetables, lean meats, and healthy fats in meals.

How to get enough protein on GLP-1?
Focus on high-protein foods like lean meats, fish, eggs, Greek yogurt, and plant-based options like tofu, lentils, and quinoa. Adding protein to each meal helps meet daily needs and supports GLP-1.

What are the best foods to eat while taking semaglutide?
Ideal foods include fiber-rich vegetables, low-glycemic fruits, lean proteins, and healthy fats. A balance of fiber, protein, and healthy fats can help optimize semaglutide’s effects on blood sugar and appetite control.

External References

  1. Müller, T. D., Finan, B., Bloom, S. R., D’Alessio, D., Drucker, D. J., Flatt, P. R., … & Tschöp, M. H. (2019). Glucagon-like peptide 1 (GLP-1). Molecular metabolism, 30, 72-130.
  2. Bodnaruc, A. M., Prud’homme, D., Blanchet, R., & Giroux, I. (2016). Nutritional modulation of endogenous glucagon-like peptide-1 secretion: a review. Nutrition & metabolism, 13, 1-16.
  3. Paniagua, J. A. (2016). Nutrition, insulin resistance and dysfunctional adipose tissue determine the different components of metabolic syndrome. World journal of diabetes, 7(19), 483.
  4. Salleh, S. N., Fairus, A. A. H., Zahary, M. N., Bhaskar Raj, N., & Mhd Jalil, A. M. (2019). Unravelling the effects of soluble dietary fibre supplementation on energy intake and perceived satiety in healthy adults: evidence from systematic review and meta-analysis of randomised-controlled trials. Foods, 8(1), 15.
  5. Moon, J., & Koh, G. (2020). Clinical evidence and mechanisms of high-protein diet-induced weight loss. Journal of obesity & metabolic syndrome, 29(3), 166.

The Rise of Blood Bio Trackers in Health and Fitness Coaching

The fitness industry has witnessed a remarkable transformation over the past decade, primarily driven by the surge in wearable technology. Companies like Fitbit, Garmin, and WHOOP have ultimately renegotiated health tracking by introducing these capabilities on our wrists. These devices have become indispensable tools for coaches and trainers, offering insights into everything from heart rate and V02 max to sleep patterns and daily energy expenditure.

With the foundation set, the future promises even more sophisticated approaches to health management and longevity development. The current generation of wearables has set the scene, but emerging innovations suggest we’re just scratching the surface of what’s possible in personal health monitoring. This technological evolution for coaches and health professionals opens up unprecedented opportunities to deliver more personalized and effective guidance for their clients. 

Blood Bio Trackers

The world of healthcare is changing as companies like Inside Tracker and Muhdo offer blood testing services paired with digital health coaching. These platforms allow users to upload existing blood work or schedule at-home testing kits. The apps analyze various biomarkers, including hormones like estrogen and testosterone, vitamins, minerals, cholesterol, and cortisol. Based on the results, they provide personalized health recommendations and action plans. For instance, if cholesterol levels are elevated, the app suggests dietary modifications and tracks improvements through subsequent tests. 

Some platforms also offer professional coaching interfaces where health practitioners can monitor and optimize their clients’ biomarkers, enabling data-driven health recommendations and progress tracking. 

Why it Matters for Coaches and Trainers

Blood biomarker data allows a new approach to how coaches and trainers program for clients. Instead of relying solely on external measurements, best guesses, and client feedback, professionals can adjust training intensity and nutrition plans based on stress hormones, vitamin levels, and other key markers. This data helps identify potential health risks before starting intense programs and allows trainers to monitor better how their clients respond to various training approaches. 

The ability to track biomarkers over time also provides concrete evidence of program effectiveness beyond traditional metrics like weight or measurement. This scientific approach builds trainer credibility and client trust, as recommendations and adjustments are backed by personal health data rather than generic guidelines. Access to detailed blood work also helps trainers understand why clients may be struggling with specific goals and allow for more effective interventions. 

Final Thoughts

As a health and fitness coach, I predict that moving forward, we will see more and more people using bloodwork coaching apps to get the most out of their health and lifestyle. This will also be a helpful tool that many coaches will use to support their clientele. This evidence-based approach to fitness and health coaching represents a significant advancement, enabling trainers to deliver more effective, safer, and personalized services to their clients. 

By looking at our clients from the inside out, trainers and coaches have better leverage to understand their clients and make informed choices to guide them to the best possible health outcomes. The future of health and wellness is no longer a best guess; it’s based on a quantifiable, individual approach to each client’s journey. 

About Evelyn Kelly
Evelyn is a degree qualified nutritionist and personal trainer. Her expertise is in women’s health and helping women embrace their bodies and health throughout the peri and menopausal years. Evelyn also has a keen interest in sports nutrition and has worked with athletes at a local CrossFit gym based in Melbourne Australia. 

Winner of AUSactive Educator of the Year 2024 Calls Out Misogyny in Fitness Industry Education

Melbourne, Australia — Mish Wright, award-winning educator and advocate for women’s health in fitness, has been named the 2024 AUSactive Educator of the Year. However, she is using her platform to spotlight a pressing issue that has long been overlooked—misogyny entrenched in the education system for fitness professionals, particularly in the design and delivery of Certificate III and IV qualifications.

Having built her career on challenging the status quo, Mish isn’t here for the accolades alone. “It’s great to be recognised,” she says, “but let’s be real—these Cert III and IV qualifications are still based on research on young, fit men. Women are an afterthought. And that’s a problem.”

As the head of education for Women’s Fitness Education, Mish has long been an outspoken advocate for the inclusion of women’s health in the fitness industry curriculum. Her journey began after a traumatic experience of training herself into pelvic floor dysfunction following the birth of her second child. “I was following the advice and training protocols that were available to me—and they failed me,” she says. “Not because I did anything wrong, but because the system wasn’t built with women in mind.”

The glaring gap in fitness education is about more than just incontinence or prolapse. It’s about the industry’s failure to acknowledge that women’s bodies work differently throughout the life stages of menstruation, pregnancy, postpartum, and menopause. “Fitness professionals are graduating without the knowledge they need to work with over half the population, and it’s unacceptable that they have to pay extra for this vital education,” Mish explains.

Mish’s work has not gone unnoticed. She’s developed specialised courses, including the EVEolution™ program, designed to address these educational gaps. Women’s Fitness Education now offers a comprehensive approach, ensuring that fitness professionals understand how to adapt training for women’s specific needs regardless of whether they choose to specialise.

In addition to her advocacy within the fitness industry, Mish consults to organisations that want to include women’s health into their education. She also runs menopause workshops for all staff or clients (or both). “This is a systemic issue that goes beyond fitness—it’s misogyny in education frameworks. What we’re seeing in fitness education mirrors what’s happening across the board,” she asserts.

Her 2024 Educator of the Year win from AUSactive highlights the success of her mission so far. Still, Mish is clear that this is just the beginning. “Winning this award is an incredible honour, but it also means I’ve got a bigger platform to call out the BS. The industry needs to evolve to reflect the diverse needs of its audience. Women have more access to information than ever and are rightfully demanding better.”

In an industry that still views women’s health as a ‘nice-to-have,’ Mish’s message is clear: women’s health is not optional—it’s essential. 

And it’s time fitness education caught up.

About Mish Wright
Mish is a Melbourne-based educator, consultant, and head of Women’s Fitness Education, a leading organisation providing women’s health education to fitness professionals. She is the creator of the EVEolution™ program and a passionate advocate for integrating women’s health into mainstream fitness education. Mish has been recognised as Educator of the Year in Australia (2021), New Zealand (2023), FUEL Woman of the Year for advocacy for women’s health and now the 2024 AUSactive Educator of the Year.

For media inquiries, please contact:
Email: hello@mishwright.com.au
Phone: +61 418 592 539
Website: mishwright.com

Fireside Chat With Michaela Brown

Michaela Brown is driving transformative change in the health, fitness, and wellness sector, focusing on diversity, equity, and inclusion as a strategic partner and trainer for the Health and Fitness Association (formerly IHRSA). Her journey to becoming an advocate and leader in the industry has not been without obstacles, which she candidly discusses in an exclusive interview with Coach360.

Join Michaela, who serves as the Diversity and Inclusion Chair at Urban Adventures, Inc. and is the General Manager at Vida Fitness, as she engages in an insightful conversation with our CEO, Kathleen Ferguson. Together, they delve into the critical need for increased mentorship for women leaders and enhanced education on diversity and inclusivity, emphasizing their importance in shaping future generations and empowering women to take on leadership roles in the industry.

Click to listen to the full episode!

Youll Announces The Launch Of Miactive: A New Era In Fitness And Wellness Apps

Youll, the cutting-edge streaming platform built by the former product and engineering team behind Headspace, is proud to announce the release of Miactive, a fitness and wellness app ledby renowned elite performance coach Michael Italiano. Miactive marks the first official launch of Youll’s highly-anticipated workout and meal plan modules.

Michael Italiano brings over a decade of experience as a performance coach in professional sports, including six years in Formula One, where he worked as a performance coach to elite drivers, including Red Bull Racing and McLaren. He is currently the performance director for the Royals Sports Group, owners of the Rajasthan Royals IPL team. With Miactive, Michael translates his expertise into a holistic app offering personalized training, mindfulness, and nutrition to help users maximize their physical and mental performance.

“We are thrilled to partner with Michael Italiano on Miactive as the launch partner for our workout and meal plan modules,” said Alex Bejan, CEO of Youll. “Michael’s expertise in performance coaching is the perfect showcase for how our platform can empower world-class professionals to bring their vision to life, combining fitness, nutrition, and mindfulness for a truly integrated wellness experience.”

Michael Italiano commented on the launch: “Miactive represents the culmination of my passion for performance coaching. Through Youll’s seamless platform, I’ve been able to translate my vision into an accessible, personalized experience for users who want to elevate their fitness and well-being. I’m excited to see how Miactive can inspire people to reach their full potential.”

For Youll, this partnership with Miactive is a significant milestone as it showcases the potential of our platform to empower experts like Michael Italiano to seamlessly bring their performance-driven approach to a broader audience. Together, we aim to provide users with the tools they need to achieve their fitness and wellness goals through innovative, easy-to-access mobile experiences.

About Youll:

Youll is a no-code platform designed by the former product and engineering teams behind Headspace. Youll allows businesses and creators to easily deploy customized streaming apps for their brands. Focused on on-demand content and education, Youll provides robust monetization features for wellness professionals to scale their offerings. The platform powers top-tier apps, allowing creators to own their data and grow their community without coding knowledge. To learn more about Youll visit https://youll.com.

About Miactive:

In an era where digital well-being is becoming increasingly crucial, the highly anticipated Miactive wellness app is set to redefine the landscape of health and wellness applications. Miactive is breaking the mould with its revolutionary approach, seamlessly integrating B2B and B2C services to cater to all. For corporate and hotel partners, Miactive offers tailored solutions designed to enhance employee and guest wellness, fostering a culture of health that translates into increased productivity and satisfaction.

On the consumer side, Miactive stands apart by offering premium content and an unparalleled user experience, making personal well-being not just a goal but a daily achievement. Looking towards the future, Miactive is committed to taking charge of innovation, with plans to incorporate advanced AI technology to personalize wellness like never before. This unique blend of services and a forward-thinking approach to technology positions Miactive as the go-to wellness app for those who demand more from their digital health platform.

Explore Miactive Today:

To learn more about how Miactive is revolutionizing wellness and fitness, or to explore partnership opportunities, visit https://www.miactive.com or download the app directly on AppStore or Google Play. For media inquiries or interview requests, please contact us at the information below.

For further information, contact:
Youll Press Team
hello@youll.com
+40 724 125 994

Miactive Press Team
admin@miactive.com

Tools To Power Your Coaching Career

NASM CPTs are at the forefront of the fitness industry, leveraging evidence-based methodologies and cutting-edge tech to transform lives. Top NASM CPTs constantly evolve, pursuing advanced specializations in emerging fields like Physique & Bodybuilding Coaching and Certified Sports Nutritionist. They’re not just trainers—they’re innovators, pushing the boundaries of human potential through science and technology.

In this rapidly changing landscape, NASM CPTs who excel are those who seamlessly blend their expertise with the latest digital tools, creating hyper-personalized fitness experiences that were once thought impossible.

What is NASM ONE™

NASM ONE™ is the National Academy of Sports Medicine’s comprehensive monthly membership program, designed to propel fitness professionals to new heights. Building on NASM’s reputation for excellence, this innovative platform offers an incomparable toolbox of supplies to help you succeed. 

NASM ONE™ consolidates everything a fitness professional needs to excel including:

More than just a membership, NASM ONE™ is a holistic career accelerator. It recognizes that success in the fitness industry requires more than just technical knowledge—it demands business savvy, efficient operations, and a supportive community.

NASM ONE™ for Trainers and Coaches

NASM ONE™ is a comprehensive digital platform designed to streamline operations for personal trainers. It offers a plethora of tools to enhance their careers and education. Members enjoy substantial savings with 50% off all NASM and AFAA courses and specializations, unlimited exam attempts, and course extensions. 

This program provides access to over 300 CEU courses from top fitness providers at no extra cost, making it easy to maintain certifications, such as CPR/AED, and four complimentary business and marketing specializations. 

To support daily operations, members get access to the NASM EDGE app, which streamlines client management and program design. For ongoing support, NASM ONE™ offers direct access to expert coaching teams for course content and exercise programming questions. 

They also include business growth resources, featuring four specialized courses, equipped to help trainers with the tools they need to build and scale their fitness businesses effectively. This allows them to concentrate on building their client-trainer relationships and helping change people’s lives. 

NASM Certified Personal Trainers, armed with the NASM ONE™ platform, are poised to redefine the fitness industry. This comprehensive program empowers professionals with a unique blend of cutting-edge education, business insight, and operational efficiency. By providing trainers with a wealth of resources, from advanced specializations to streamlined client management tools, NASM ONE™ equips trainers to deliver personalized, science-based fitness experiences that push the boundaries of human potential.

Final Thoughts

NASM CPTs who leverage this platform stand out as innovators, seamlessly integrating their expertise with the latest digital technologies. The combination of continuous learning opportunities, business growth resources, and a supportive community creates a powerful ecosystem for career advancement. 

With NASM ONE™, personal trainers are not just keeping pace with industry changes, they’re driving them, transforming lives, and setting new standards for fitness professionals worldwide. This holistic approach positions NASM CPTs at the forefront of the industry, ready to meet the challenges that the health and wellness industry faces.

Why MADabolic Is Unlike Any Other Franchise Opportunity

As fitness franchises are becoming increasingly popular, there is one that stands out as a leader of innovation and opportunity: MADabolic. This isn’t just another fitness trend- it’s a revolution in the making that combines cutting-edge, science-backed workouts with a premium client experience under a proven business model. 

MADabolic’s unique strength-driven interval system shatters the mold of what a typical gym offers and it attracts dedicated clients who seek more than average results. This isn’t just about running a gym, it’s about cultivating a movement where fitness meets possibility. MADabolic is the chance of a lifetime to enter the fitness industry with a concept that’s positioned for growth and opportunity. 

Why MADabolic Is Unlike Any Other Franchise Opportunity

If you’re considering investing in a fitness franchise, you might think all options are similar. However, MADabolic is not just another gym or fitness trend—it’s a unique opportunity poised for success.

Revolutionary Fitness Model

At MADabolic, we don’t follow the crowd. Our fitness program is meticulously crafted to provide a structured, strength-driven interval system that goes beyond typical cardio and high-intensity interval training (HIIT) classes. Our workouts are grounded in science and designed to yield sustainable, long-term results. As a franchisee, you’ll be offering a distinctive, results-oriented program that attracts dedicated clients who demand more than “average”.

Exclusive Client Experience

MADabolic isn’t just about training; it’s about creating an exclusive, engaging community of high achievers. Our clients are driven individuals who appreciate our programs’ premium, structured nature. As a franchise owner, you’ll be cultivating a culture of quality and, in turn, a community of like-minded go-getters who will be hard-pressed to leave your doors, as indicated by our industry-low churn rates and consistent revenue streams.

Proven Business Model

Our success isn’t accidental. MADabolic’s business model has been tested and proven across multiple locations. Our strategic approach includes comprehensive training, ongoing support, and marketing strategies to maximize your franchise’s success. By investing in a MADabolic franchise, you’re tapping into a well-established system that minimizes risks and maximizes growth potential.

Superior Support and Training

When you become a MADabolic franchisee, you’re not alone. We offer extensive training and support to ensure you have the knowledge and tools needed to succeed. From initial setup to ongoing operations, our dedicated team is here to assist you every step of the way. This includes marketing support, operational guidance, and continuous training to keep you and your staff at the forefront of the fitness industry.

Strong Market Demand

The fitness industry continues to grow, with an increasing number of people seeking effective, reliable fitness solutions. MADabolic’s unique approach and proven effectiveness meet this demand head-on. By investing in a MADabolic franchise, you’re entering a thriving market with a concept that stands out from the competition, giving you a significant edge.

Be Part of a Growing Brand

MADabolic is hitting its stride, and now is the perfect time to join our growing family of franchisees. As more people discover the unique benefits of our program, the demand for MADabolic locations continues to rise. By investing now, you’re positioning yourself at the forefront of a growing and highly disruptive brand that’s making waves in the fitness industry.

Don’t settle for the ordinary when you can be part of something extraordinary. Explore the potential of a MADabolic franchise and take the first step toward a rewarding business venture today.

Building Brand Legacy: Nicole Dunn’s Journey In Health And Fitness Media

As the CEO of Dunn Pellier Media, Nicole Dunn has not only represented some of the biggest names in the fitness and wellness industry but also significantly influenced the industry’s landscape. Her work with celebrity figures like Tony Horton, Simone de La Rue, Brett Hoebel and Drew Manning, as well as renowned brands like Les Mills and Future, has helped these entities not just stand out in a crowded market, but also create a lasting impact in their respective niches. 

Nicole spent 14 years working in television before she started her own company. During that time, she was exposed to the incredible power of health and the transformations that can be achieved through diet and exercise. A serendipitous project that brought her contact with Tony Horton created a pivotal moment when she felt all her professional experiences and passions were pointing her toward wellness. She followed her instincts and jumped into business for herself, and that choice immediately paid off. 

Today, Dunn Pellier Media is a highly sought-after firm that offers various media services for health and wellness brands, including PR, consulting, event planning, and more. Coach360 caught up with Nicole, and she shared the most valuable resources while building a business, what makes Dunn Pellier Media different, and her advice for anyone building a business in health and fitness. 

What drew you into the health, fitness, and wellness industry? 

I worked in television for 14 years before I started my company. I had no real awareness of my own health and wellness journey and then I met my first PR client Tony Horton (P90X Creator).  I fell in love with transformation and seeing how people who were working out to his programs lost weight and transformed their lives.  I had my pivotal “why” moment when we were working together in Washington, DC raising money for journalism through fitness.  I saw just how powerful fitness could be and I was hooked! I love a good transformation story – and P90X had so many great one’s we could tell to the press.  At the same time I read an article by Richard Branson who talked about how the wellness industry was going to be a billion dollar industry and I never looked back.

What was the turning point or motivation for you to move from being a media executive to an entrepreneur in health, fitness, and wellness? 

I have been in media for most of my career.  I started working in television as a Producer and transitioned into helping to build fitness and wellness legacies in the media doing public relations.  About five years ago, I started to noodle in my head the idea of shifting my role into more of a leadership role and seeing how I could contribute to the space to take all of the knowledge I have gained working in the media and wellness industry and apply it to women entrepreneurs and business owners in the wellness space.  With a good team of 10, I was able to shift into that role and here I am.

What was the impetus for you to create Dunn Pellier Media? What was the journey of its creation? 

I really wanted to place more of a positive emphasis on health and wellness in the media. At the time when I started Dunn Pellier Media in 2009, there was very little emphasis on positive health and wellness topics for articles.  I saw a lack of coverage and set out to change that with the amazing clients we represent. It started with fitness, and over the years with trends we created we had more and more coverage for all things wellness.  Currently, I see a lack of research around women which also affects coverage for certain important women’s health topics, and our firm is setting our sites on changing that! Our client Dr. Mindy Pelz, is leading the way for wellness and lifestyle changes for women, and our firm is helping to get her messages out to the world.  Women love her messaging – she is changing lives one woman at a time. That is what we set out to do and are doing every day, helping people to live happier, healthier lives with our experts, brands and wellness legacies.

What void is Dunn Pellier serving within the health, fitness, and wellness industry?  What differentiates the brand?

We only service health, wellness and fitness brands.  We also have a competitive roster and we don’t choose just any wellness or fitness brand. Just as much as the potential client thinks they are choosing us, behind the scenes we are choosing them. The marketplace is full of competition and its becoming cluttered so we pride ourselves in choosing clients that are beyond trending – we look at the whole legacy and the lives they are affecting and changing to pick our roster.

What was the “aha” moment that made you decide to move forward with this idea? 

My ‘aha” moment was in DC as I mentioned above.  Tony Horton and I were walking down F St. in Downtown DC and there was a woman running down the street with a box. She saw Tony and couldn’t contain herself because she had lost 100 pounds doing his workout program.  I saw her excitement as Tony praised her for all of her hard work and working on her fitness and nutrition.  Then she said it was her birthday. She opened the box and his face was on the cake.  Mind you this was before selfies and Instagram and the whole social media boom.  It was then that I saw the power of what he was teaching and fitness and nutrition transformation. I just fell in love with the whole idea of transformation through small changes in diet and exercise. 

Working in television there were long 18 hour days of being on set – which meant no time for exercising or eating right for that matter. But during my days in television, I was producing television that had a lot of transformation intertwined in the programming, so it was only natural that I ended up, loving transformation and fitness and health.

What kind of support and resources did you find most valuable throughout your journey to becoming an entrepreneur?

My most valuable support and resources came from my husband, Val Garay, and business coaches and mentors over time. I currently have one amazing coach Karen Luniw that helps with building and scaling, and a PR mentor David Landis, owner of Landis Communications in San Francisco.  

What challenges have you faced on your journey and how did you overcome them?

The challenges I have faced were mainly around scaling my business as a female entrepreneur.  Now I have a go of relationships I have built that are my inner circle that support me in any direction my business goes. My best partner has been my relationship with US Bank, they whole hardly support women entrepreneurs.  I always recommend that you build up relationships in three areas – banking, industry contacts, and inner circle (coaches, mentors and your go to 5 people who will drop anything for you when you need them).

Now that you are a business owner, what aspects of your role bring you the most satisfaction? How do you measure success in your business?

I get so much satisfaction seeing clients grow, and I love it when they become so famous with the work they do that it makes me so happy.  I also love mentorship and being a part of someone’s growth knowing that I helped in some small way.

Based on your experiences, what advice would you give to professionals in this industry who have an idea for a product or service and would like to make the leap to entrepreneurship?

Believe in yourself and your idea.  Share with your inner circle to get their feedback and build it out from there. You got this!  Visualize it daily, meditate and it will become what you want it to.

Coach to Owner: Michael Piercy’s Inspiring Journey from Professional Athlete to Performance Gym Owner

Michael Piercy fell in love with fitness coaching during his impressive career as a major league baseball player. During his time playing for three major league organizations, he started writing programs for his fellow athletes, and his passion was ignited. 

After retiring from professional athletics, Piercy went on to build an incredible career as a dedicated and highly educated fitness professional. He received his master’s in Exercise Science and Health Promotion, plus 41 different advanced certifications, including Certified Personal Trainer (ACE and NASM), Certified Strength & Conditioning Coach with Distinction (CSCS*D), TRX Senior Master Course Instructor, and many, many more.

Piercy’s dedication to his craft and exceptional coaching skills earned him accolades early and often, including the 2017 IDEA Personal Trainer of the Year award and the 2013 TRX Overall Instructor of the Year award (F.A.C.E.U.P), which recognized his great attitude, community spirit, and inspirational teaching.  

Never one to rest on his laurels, he went on to open the LAB in 2012, a specialty performance gym touted as New Jersey’s Premier Destination for Elite Performance and Premium Fitness Services. Coach360 spoke with Piercy about his motivations for opening his own gym, his advice for new owners, and why he believes mentorship is the most important ingredient in any fitness business venture. Keep reading about the challenges and benefits of coaching athletes and his number one piece of advice for coaches and fitness business owners. 

1. What was the turning point or motivation for you to move from being a coach to aspiring to be a gym owner?

The truth is I don’t think I will ever move on from being a coach. I think being a facility owner is just another hat I wear. In truth I feel like it’s an elevation of the role. When I first started it was about mastering my craft, tools and technique to help athletes get better. With being a founder, it was a great opportunity to be able to create a drive for a total philosophy in the way that athletes can be served. That for me is an extremely attractive proposition.

2. What was the impetus for you to create The Lab? What was the journey of its creation?

The Impetus for creating The LAB was a feeling that athletes of all levels should have an environment that allows them to become the best version of themselves, no matter what the level.

The journey started while I was still playing Professional sports. Seeing that there was a gap in what was being offered to athletes. I wanted to create an atmosphere that not only created and posted drills and workouts. I wanted to have a space that served the complete needs of the athlete, From the mental side of sport, the athlete grind, to the newest cutting-edge techniques, equipment and World class level coaching.

Around the time my career was ending I was working for a big box health club and training a good number of athletes from Pro to the youth levels. Combined with my own experiences and providing services for that clientele. I wanted to create something that was unique to the Performance training space.

3. What void is The Lab serving within the health, fitness, and wellness industry?  What differentiates the brand?

The LAB is not just a place where athlete’s train. We consider ourselves to more of an athlete family. A collective of athletes and motivated coaches looking to help each other become their best daily.

What differentiates The LAB is our devotion to serving the total athlete and looking to provide everything that is needed for the athlete to be their very best when their best is needed. Its bigger than drills and workouts, those you can get anywhere. It’s about helping athletes of all levels have access to what they need to reach the next level, not just in sport but in life as well.

4. I’m a trainer, how will The Lab help with my career development?

The LAB is a home for coaches that are looking to develop themselves to be the best of the best in their field. You can’t ask your athletes to push themselves towards constant improvement if you’re not willing to do the same.

We help our coaches by helping them design a comprehensive roadmap and individual path that helps define where they want to go in the field.

Then it is our job to help them realize these goals by providing Mentorship, in-house education offerings as well as access to gold standard education from some of the industry’s most respected education providers.

5. What differentiates your member experience?

Our membership experience is unique in that we provide a service dedicated to the total athlete. Geared towards creating a comprehensive profile for each athlete and providing each with the tools to fortify their strengths and improve their weaknesses.

Growing up as an athlete on my journey I have been blessed to have coaches that cared about not only my development as an athlete but also my development as a human being. The coaches that really extended themselves created a safe space for me to develop. Some of which I still talk to regularly to this day.

It is our goal to create a space for our athletes, not just one they come into to lift some weights and jump on boxes, but a place that they see as an athlete family. We grind together and we rise together.

6.  Transitioning from a coach to a gym owner is a significant leap. What were some of the biggest challenges you faced during this transition? How did you overcome these challenges?

Like a lot of sole ownership founders obtaining capital to get your project off the ground can be challenging. Not coming from an environment with abundant access to funding and capital resources made for some tough days. To overcome those challenges, I made it an effort to try to be creative in terms of securing things in need for the business. This could be bartering for services or developing brand partnerships.

Bootstrapping and trying to be as smart as possible about expenses and equipment purchases proved to be a vital component.

7. What kind of support and resources did you find most valuable during your journey to becoming an entrepreneur/owner?

I’m a huge believer in coaching and mentorships. If you can get some help on your road as an entrepreneur, you can hopefully avoid some of the pitfalls that may come your way.

Getting a great coach can give you the benefit of learning from someone else’s experience and teachings they may have learned along their own journey. It can pay extreme dividends in helping you to avoid having to learn from your own mistakes.

I would also suggest doing a SWOT analysis and investing in yourself by studying the areas that you might be weak in. Having a firm understanding of your own strengths will help you understand what help you will need as your organization develops.

8. Based on your experiences, what advice would you give to coaches or gym managers considering the path to entrepreneur/gym ownership?

The best advice I would give to those considering fitness entrepreneurship is to have a firm grip and understanding of your “Why?”. If someone looks at social media it can give the impression that it is a glamorous road, but it can be a tough road that requires passion and resilience. Understanding your “why” can help you make it through some of the dark less glamorous moments.

Also, one of the most important pieces of advice I could give is to ask for help. When starting and attempting to build an organization, things can get tough. It can be the tendency of owners to isolate and attempt to do it all themselves, but asking for help can make the difference sometimes between reaching the next level vs. closing shop.

9. Now that you are an owner, what aspects of your role bring you the most satisfaction? How do you measure success in your business?

The thing that brings me the most satisfaction is after 12 years seeing the vision come to life and the impact it has had on the athletes that have grown thru our programs and have gone on to do great things and become not only great athletes but great people.

I measure success by how many athletes and coaches would tell you that their lives have been better because of the time they spent in The LAB. It makes me proud for us to have been an important part of their athletic journey.

Coach To Owner: Michael Piercy’s Inspiring Journey From Professional Athlete To Performance Gym Owner

Michael Piercy fell in love with fitness coaching during his impressive career as a major league baseball player. During his time playing for three major league organizations, he started writing programs for his fellow athletes, and his passion was ignited. 

After retiring from professional athletics, Piercy went on to build an incredible career as a dedicated and highly educated fitness professional. He received his master’s in Exercise Science and Health Promotion, plus 41 different advanced certifications, including Certified Personal Trainer (ACE and NASM), Certified Strength & Conditioning Coach with Distinction (CSCS*D), TRX Senior Master Course Instructor, and many, many more.

Piercy’s dedication to his craft and exceptional coaching skills earned him accolades early and often, including the 2017 IDEA Personal Trainer of the Year award and the 2013 TRX Overall Instructor of the Year award (F.A.C.E.U.P), which recognized his great attitude, community spirit, and inspirational teaching.  

Never one to rest on his laurels, he went on to open the LAB in 2012, a specialty performance gym touted as New Jersey’s Premier Destination for Elite Performance and Premium Fitness Services. Coach360 spoke with Piercy about his motivations for opening his own gym, his advice for new owners, and why he believes mentorship is the most important ingredient in any fitness business venture. Keep reading about the challenges and benefits of coaching athletes and his number one piece of advice for coaches and fitness business owners. 

1. What was the turning point or motivation for you to move from being a coach to aspiring to be a gym owner?

The truth is I don’t think I will ever move on from being a coach. I think being a facility owner is just another hat I wear. In truth I feel like it’s an elevation of the role. When I first started it was about mastering my craft, tools and technique to help athletes get better. With being a founder, it was a great opportunity to be able to create a drive for a total philosophy in the way that athletes can be served. That for me is an extremely attractive proposition.

2. What was the impetus for you to create The Lab? What was the journey of its creation?

The Impetus for creating The LAB was a feeling that athletes of all levels should have an environment that allows them to become the best version of themselves, no matter what the level.

The journey started while I was still playing Professional sports. Seeing that there was a gap in what was being offered to athletes. I wanted to create an atmosphere that not only created and posted drills and workouts. I wanted to have a space that served the complete needs of the athlete, From the mental side of sport, the athlete grind, to the newest cutting-edge techniques, equipment and World class level coaching.

Around the time my career was ending I was working for a big box health club and training a good number of athletes from Pro to the youth levels. Combined with my own experiences and providing services for that clientele. I wanted to create something that was unique to the Performance training space.

3. What void is The Lab serving within the health, fitness, and wellness industry?  What differentiates the brand?

The LAB is not just a place where athlete’s train. We consider ourselves to more of an athlete family. A collective of athletes and motivated coaches looking to help each other become their best daily.

What differentiates The LAB is our devotion to serving the total athlete and looking to provide everything that is needed for the athlete to be their very best when their best is needed. Its bigger than drills and workouts, those you can get anywhere. It’s about helping athletes of all levels have access to what they need to reach the next level, not just in sport but in life as well.

4. I’m a trainer, how will The Lab help with my career development?

The LAB is a home for coaches that are looking to develop themselves to be the best of the best in their field. You can’t ask your athletes to push themselves towards constant improvement if you’re not willing to do the same.

We help our coaches by helping them design a comprehensive roadmap and individual path that helps define where they want to go in the field.

Then it is our job to help them realize these goals by providing Mentorship, in-house education offerings as well as access to gold standard education from some of the industry’s most respected education providers.

5. What differentiates your member experience?

Our membership experience is unique in that we provide a service dedicated to the total athlete. Geared towards creating a comprehensive profile for each athlete and providing each with the tools to fortify their strengths and improve their weaknesses.

Growing up as an athlete on my journey I have been blessed to have coaches that cared about not only my development as an athlete but also my development as a human being. The coaches that really extended themselves created a safe space for me to develop. Some of which I still talk to regularly to this day.

It is our goal to create a space for our athletes, not just one they come into to lift some weights and jump on boxes, but a place that they see as an athlete family. We grind together and we rise together.

6. Transitioning from a coach to a gym owner is a significant leap. What were some of the biggest challenges you faced during this transition? How did you overcome these challenges?

Like a lot of sole ownership founders obtaining capital to get your project off the ground can be challenging. Not coming from an environment with abundant access to funding and capital resources made for some tough days. To overcome those challenges, I made it an effort to try to be creative in terms of securing things in need for the business. This could be bartering for services or developing brand partnerships.

Bootstrapping and trying to be as smart as possible about expenses and equipment purchases proved to be a vital component.

7. What kind of support and resources did you find most valuable during your journey to becoming an entrepreneur/owner?

I’m a huge believer in coaching and mentorships. If you can get some help on your road as an entrepreneur, you can hopefully avoid some of the pitfalls that may come your way.

Getting a great coach can give you the benefit of learning from someone else’s experience and teachings they may have learned along their own journey. It can pay extreme dividends in helping you to avoid having to learn from your own mistakes.

I would also suggest doing a SWOT analysis and investing in yourself by studying the areas that you might be weak in. Having a firm understanding of your own strengths will help you understand what help you will need as your organization develops.

8. Based on your experiences, what advice would you give to coaches or gym managers considering the path to entrepreneur/gym ownership?

The best advice I would give to those considering fitness entrepreneurship is to have a firm grip and understanding of your “Why?”. If someone looks at social media it can give the impression that it is a glamorous road, but it can be a tough road that requires passion and resilience. Understanding your “why” can help you make it through some of the dark less glamorous moments.

Also, one of the most important pieces of advice I could give is to ask for help. When starting and attempting to build an organization, things can get tough. It can be the tendency of owners to isolate and attempt to do it all themselves, but asking for help can make the difference sometimes between reaching the next level vs. closing shop.

9. Now that you are an owner, what aspects of your role bring you the most satisfaction? How do you measure success in your business?

The thing that brings me the most satisfaction is after 12 years seeing the vision come to life and the impact it has had on the athletes that have grown thru our programs and have gone on to do great things and become not only great athletes but great people.

I measure success by how many athletes and coaches would tell you that their lives have been better because of the time they spent in The LAB. It makes me proud for us to have been an important part of their athletic journey.

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