I have walked into enough group fitness studios to recognize the moment a room decides who belongs in it, usually within the first five minutes, usually without anyone saying a word. Most group fitness leaves people feeling like they barely kept up. The class moves fast, the music is loud, the cues fly by, and somewhere around the halfway mark a good number of people in the room quietly decide they are not fit enough to be there. They finish the workout, they feel wrecked rather than restored, and a few weeks later they stop coming. The industry has largely accepted this as normal.
Pure Energie, a women’s-only fitness studio in Northeast Philadelphia, was built on a different premise entirely. Its founder figured out something most operators never quite name: the workout was never the reason anyone stayed.
For a coach or instructor who has ever suspected the same thing, Pure Energie is worth paying attention to, because they are hiring.
The Room Is the Product
Hallie built Pure Energie around belonging rather than intensity, and she is direct about where that came from.
“I spent years watching women get wrecked by a workout and then quietly disappear. They did not quit because it was too hard. They quit because nobody in the room knew their name. The workout is never the reason someone stays.”
— Hallie, Founder, Pure Energie
That single observation reorganizes everything about how a studio operates. If the room is what keeps a member, then the room is the product, and the programming is in service of it rather than the other way around. The phrase on the studio wall is Better Together, which is not decoration so much as a thesis statement.
For a coach evaluating where to work, this matters more than it might first appear. The philosophy of a studio determines what you will actually be asked to do every day. At a facility built around intensity, an instructor’s job is to push. At Pure Energie, the job is to make a room feel like somewhere a woman belongs, which is a genuinely different craft and one that a lot of skilled coaches would rather be practicing.
Who Pure Energie Serves
The women who walk through the door have usually tried this before somewhere else, and it did not go well.
“She has usually been to a gym before, and it did not go well. She was the oldest person in the room, or she felt like everyone else already knew what they were doing. What she needs from a coach is to be noticed. Not corrected, noticed. If she misses a Tuesday, somebody should ask about it on Thursday.”
— Hallie
Most of the membership is women managing a job, a family, and a body that works differently than it did at twenty-five, women who have spent years showing up for everyone else. The studio’s introductory offer reflects an understanding of what those first weeks are actually for. Seven days unlimited for twenty-nine dollars gives a nervous newcomer room to settle in and learn the space, with a longer three-week option available for anyone who wants more time before committing. Either way, the early period is not about results. It is about a woman working out that this room is hers.
For a job-seeking coach, the client base is one of the most important and least discussed factors in choosing a role. Coaching midlife women toward sustainable strength is a specialty, and it is a growing one. A coach who develops genuine skill with this population is building expertise the market increasingly values, not a generic set of reps.
What Pure Energie Is Looking For
Hallie is unusually specific about what she hires for, and it is not what most job postings emphasize.
“Certifications get you in the door. What I actually hire for is whether you learn names. I want a coach who greets every woman by name, who notices the new person and introduces herself before class starts, and who can tell me when somebody has not been in for two weeks. That is the job. The programming is the easy part.”
— Hallie
That is a hiring profile worth reading twice, because it inverts what most coaches think they are being evaluated on. Technical ability is the baseline rather than the differentiator. What separates a coach at Pure Energie is the attention paid to the woman in the back row who is not sure she belongs there yet.
If you have ever felt that your best work happens in connection rather than intensity, if you have wanted to coach in a way that sends people home better rather than simply tired, this is a role built for exactly that. Studios that hire for this openly are still relatively rare, which makes the ones that do worth seeking out.
Why This Kind of Studio Is Worth Building a Career At
There is a version of a coaching career spent bouncing between facilities that treat instructors as interchangeable and members as churn. There is another version spent somewhere with a clear philosophy, a defined community, and a genuine investment in the people who coach there. The second is harder to find and much better to build inside.
“We are small, which means you are not interchangeable here. Your class is your class, your members know you, and you have real say in what we build. I have been doing this for over ten years and I still teach, so I am on the floor with you rather than in an office.”
— Hallie
Pure Energie is growing, and the coaches who join now will shape what it becomes. For a coach who wants to develop real expertise working with women through this stage of life, that combination of a strong point of view and room to grow is rare.
The philosophy is clear, the community is real, and the studio is hiring coaches who understand that learning someone’s name is not a soft skill. For the right coach, that is not just a job opening. It is a description of the work they have been wanting to do all along.
Pure Energie is located at 16 Old Ashton Road, Building 7, Philadelphia, PA 19152. Coaches and instructors interested in joining the team can reach the studio at (267) 257-2115.
FitHire — Browse Club and Studio Roles Built Around Community
The studios worth building a career at are the ones with a clear philosophy and a real community, the ones that invest in their coaches as much as their members. FitHire by Coach360 connects instructors and coaches with facilities like Pure Energie that are hiring for warmth, skill, and a genuine commitment to the people they serve.
Related: The Coaching Skill Nobody Certifies For and Every Client Notices Immediately
Frequently Asked Questions
What is Pure Energie?
Pure Energie is a women’s-only group fitness studio in Northeast Philadelphia built around the idea that belonging, not workout intensity, is what keeps members coming back. The studio’s philosophy, summed up in the phrase “Better Together” on its wall, centers on coaches learning members’ names, noticing when someone is missing, and making the room feel like somewhere a woman belongs. Pure Energie is located at 16 Old Ashton Road, Building 7, Philadelphia, PA 19152.
Is Pure Energie hiring coaches and instructors?
Yes. Pure Energie is currently hiring instructors and coaches. The studio is looking for professionals whose strongest work happens in connection with members, who learn names quickly, and who notice when someone has been absent. Coaches interested in a studio built around community and a predominantly women-centered membership can contact Pure Energie directly at (267) 257-2115 or explore similar roles through FitHire by Coach360.
Who does Pure Energie serve?
Pure Energie’s membership skews toward women managing a job, a family, and the physical changes of midlife, many of whom have had discouraging experiences at other gyms. The studio’s culture emphasizes being noticed over being corrected. New members can start with seven days unlimited for twenty-nine dollars, with a longer three-week option available for anyone who wants more time to settle in before committing to membership.
What kind of coach thrives at a studio like Pure Energie?
Coaches who thrive at Pure Energie tend to be the ones whose strongest work happens in connection with members rather than in maximizing workout intensity. The studio’s founder hires primarily for whether a coach learns names, greets people individually, and notices when someone has been away, treating certifications as the baseline rather than the differentiator. For a coach who wants to build real expertise coaching midlife women toward sustainable strength, Pure Energie offers a well-aligned place to build a career.
Jessica H. Maurer covers Club & Studio for Coach360News.
About Jessica H. Maurer
Jessica is a recognized fitness business consultant and strategist focusing on transforming businesses from overwhelmed to organized. Her international presentations, workshops, certifications, and consultations underscore her commitment to helping fitness professionals and businesses realize their full potential. When Jessica takes the stage, she’s sharing fresh ideas and inspiration that spark positive change. Jessica’s international presentations and consultations are about growth, career transformation, overall wellness, and making fitness a joyful journey. Her expertise spans education, program and instructor development, and brand evolution, making her a key player in elevating the industry. Jessica also played a pivotal role in developing the Mental Well-being Association’s certification for Fitness Professionals., always striving to bring a holistic approach to wellness that’s as uplifting as it is effective.
Jessica has presented at prestigious events like IDEA World, Fitnessfest ACSM Health & Fitness Summit, SCW Mania, AsiaFit, and more. She has worked with brands such as FIT4MOM, SFR, BOSU, Lebert Fitness, Savvier Fitness, SCW Fitness, FitSteps, canfitpro, IDEA, and VIBES music. She also has written content for the IDEA Fitness Journal, canfitpro Magazine, Mental Well-being Association, FIT4MOM, Motherly, and more.Â
