Retro Fitness is a premier high-value, low-cost gym option available nationwide for fitness enthusiasts looking to start their fitness journey and seasoned gym-goers looking to crush their goals. With competitive pricing alongside premium facilities and services, Retro Fitness delivers an elevated gym experience without the premium price tag that many budget-conscious members appreciate. 

Founded in 2006, and rebranded in 2019, Retro Fitness continues its ambitious expansion, with locations throughout major markets nationwide. The Retro Fitness brand is gearing up for expansions with over 20 clubs in Dallas and more than 30 facilities in South Florida, joining the already established locations and creating abundant opportunities for fitness seekers along with professionals looking to advance their careers. 

The Retro Fitness Experience

Retro Fitness is a high-value, low-price fitness brand that prioritizes premium experiences without high costs. Their membership prices align with competitors like Planet Fitness and Crunch Fitness, but with carefully designed spaces that elevate the member experience through thoughtful details from muscle recovery equipment to mirror placement and flooring materials.

The company has invested heavily in extending its value proposition beyond club walls. Members gain access to a feature-rich app containing custom workout videos, nutritional guidance and recipes from culinary experts, and meditation content through their “Art of Living” wellness program. 

Culinary content comes from professionals like Elizabeth Makos from the Culinary Institute of America and social media influencer Chef Murt of MurtMeals. Even the in-club music experience receives special attention through “The Beat,” which showcases underground local artists reminiscent of early Starbucks’ curated music selections; a connection that makes sense given CEO Andrew Alfano’s background as Starbucks’ former SVP of North American Operations.

Community involvement distinguishes Retro Fitness through initiatives like “Project Lift,” where portions of membership dues and franchise royalties support local philanthropic organizations such as United Way. These contributions directly benefit the communities where Retro Fitness clubs operate.

For entrepreneurs interested in franchise opportunities, Retro Fitness offers extensive operational support. Their franchise business coaches maintain smaller location counts than industry standards, enabling monthly in-person visits focusing on business plans, metrics, and tactical guidance rather than quarterly audits. This hands-on approach creates a supportive environment for franchise success.

Career Opportunities Through Marketplace by Coach360

Retro Fitness job openings will be available soon in Marketplace by Coach360, creating pathways for fitness professionals at every career stage. Their nationwide expansion has generated diverse positions ranging from member experience associates (front desk staff) to personal trainers, group fitness instructors, club general managers, and regional leadership roles.

The brand’s increased focus on personal training has created particular demand for qualified trainers and fitness directors who can manage dedicated training departments. As Greg Pfohl, one of Retro Fitness’ leaders, notes, “We’ve invested more into personal training and have made it a front focus, where when we first started, it wasn’t really a focus.”

While specific compensation and benefits vary by franchise location, Retro Fitness positions remain competitive with similar fitness brands in their markets. Their partnership with NASM provides valuable educational opportunities, with all Retro Fitness employees receiving 30 to 40 percent discounts on certifications and elective programs. Some franchise groups enhance this educational support through NASM Club Connect, offering continuing education credits and skill development opportunities.

Larger franchise groups may provide additional benefits like 401(k) plans, health insurance contributions, and structured vacation policies. Corporate positions and field leadership roles typically include comprehensive benefits packages with 401(k) options, insurance contributions, vacation and personal time allowances, and mileage reimbursement programs.

For fitness professionals seeking growth opportunities, Retro Fitness offers clear advancement paths. Staff can progress from entry-level positions to management roles within individual locations, while multi-unit leadership positions become available as franchise groups expand their regional footprints.

Final Thoughts

Retro Fitness exemplifies how fitness brands can simultaneously honor their roots while evolving to meet today’s market demands. Their focus on exercise, health, and fitness is the strategic foundation for physical facility improvements, digital media content development, and community engagement, and they are positioned to create a holistic approach to fitness that extends well beyond typical gym experiences.

Career seekers in the fitness industry should take note of companies embracing this approach. Organizations like Retro Fitness that invest in their physical spaces and marketing programs create career paths accommodating diverse professional goals. 

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.