First impressions are crucial in any relationship, whether it’s a first date, a job interview, or welcoming a new client. Crafting a unique and appealing Introductory Offer is a fundamental first step to building your client base as an independent health, fitness, or wellness coach.

The Value of Introductory Offers for Independent Coaches

Independent coaches might feel that they don’t need to offer introductory packages like fitness studios do. However, there is significant value in doing so. An introductory offer allows potential clients to experience your services without a long-term commitment, making it easier for them to say “yes” initially. This can lead to higher client acquisition rates and, ultimately, a more robust and loyal client base. So let’s dive into how to craft or refine your introductory offer:

• Pricing For New Clients: The Good-Better-Best Approach: If you intuitively chose three pricing options to offer new clients, you are probably subconsciously aware of the G-B-B approach: Good-Better-Best. This profitable tiered pricing strategy is used in many industries and is a great roadmap for creating impactful offers to present new clients with.This could look like:
• • Good: Single coaching session
  • Better: 3-4 session introductory offer to be used over 1-2 weeks, with a slight discount per session
  • Best: 3-4 session introductory offer + unlimited support over 2 weeks, with a slight discount per session from the cost of a single session and a slight bump up in price from the better option but with undeniable value!
    

The G-B-B approach ensures there is an appealing option for everyone: the non-committal, the nervous newbie, and the soon-to-be loyal client. Fewer options might force clients into a yes/no decision rather than a “which is best for me” decision. Any more options and decision paralysis might set in. (Think Goldilocks on this one.)

• Designing Your Introductory Offers: Many in the fitness and wellness industry swear by digestible (approximately two weeks) introductory offers tied to a specific number of sessions or specific amount of support. However, it’s important to create a specific offer based on your unique market, clientele, preferred way of working with your clients, and type of services/offerings. Ask yourself these questions to help create an Introductory Offer that suits your potential clients and your unique needs:
  • What is your client acquisition cost?
  • How many new clients do you typically see in a month?
  • How much time will you need to devote to each new client outside of their sessions? What is your prep time required for working with new clients?
  • Can you add more items to bring more value and make the offer more attractive to the client, with low expense to you? (e.g. swag, access to digital on-demand resources, welcome gifts, a free service for a friend etc.)
  • What is the next package or membership that you need this client to convert to recoup your investment in them?

Conversion Rates and Adjustments

Tracking redemption and conversion rates is (or will be if your introducing an introductory offer for the first time) crucial to understanding where you’ve already found success and where you might need to adjust your strategy. Take a look at your current conversion rates if you have any to reference. If your conversion rate from an introductory offer to a regular package or membership is:

• 0-25%: Your introductory offer might need some reshaping. Are these deals just too good to be true? The jump to regular pricing may be too big for clients to digest. An overly competitive intro might attract a lot of people, but it might not be attracting the right people.
• 26-49%: Consider making some small tweaks to your introductory offer; the addition or deepening of a specified, systemized, follow up plan with new clients may go a long way.
• 50-75%: Your introductory offer is making for good conversion to your ongoing session and membership offers. Take this to the next level by driving home an intoxicating experience that over-delivers to the client. How are you bonding with clients? How can you surprise and delight your clients within the intro period?
• 76-100%: WOW! You’ve got the conversion locked down; now it’s time to focus your energy on generating more leads. Play with making your intro offers a bit more aggressive to attract even more clients!

Embracing Technology

In today’s digital age, leveraging technology can significantly enhance your experience for new clients and get them hooked on your services off the bat. Mobile access to programs and support from you, and progress tracking are tools that can streamline your operations and provide clients with a seamless experience that leads to high conversion. 

How Volt Can Enhance Your New Client Experience and Support You In Scaling Your Business

Volt is dedicated to helping coaches and trainers deliver an impeccable training experience for your clients. Our cutting-edge strength and conditioning software leverages AI-driven technology to create personalized workout plans tailored to each client’s unique needs, preferences, and equipment availability. With Volt, you can offer a best-in-class mobile experience ensuring every new client is hooked. With robust data tracking and real-time adjustments, your client will be empowered to monitor their progress, stay motivated, and keep training well past their intro offer. Start a free trial to discover how the Volt Coach Platform can help you innovate and grow your business while maintaining client engagement and satisfaction.

Final Thoughts

First impressions matter, and crafting a unique and appealing Introductory Offer is your first step to building a loyal client base. Implement the Good-Better-Best approach, tailor your offers to your unique needs and those of your clients, and leverage technology to enhance client engagement from the start. Always remember to track your redemption and conversion rates to understand what’s working and what needs adjustment!