Through years of hands-on experience training celebrity clients and managing successful boxing facilities, Glenn Holmes identified a crucial gap in the industry’s available education. While technical certifications equip trainers with exercise knowledge, few resources address the practical skills needed to build and sustain a thriving business. 

His expertise stems from transforming outdoor beach workouts into California’s leading boxing gym and creating the first-ever boxing fitness certification program. These achievements laid the foundation for this mission: empowering fitness professionals with business education. 

Building a Blueprint for Success

Glenn’s path to becoming an educational leader started with teaching alongside an Olympic medalist. Their beachfront sessions in Santa Monica rapidly grew from 10 participants to packed classes, eventually leading to a brick-and-mortar facility that earned Men’s Fitness Magazine recognition as California’s premier boxing gym.

This hands-on experience shaped his systemic approach to training and business operations. Glenn developed frameworks for everything from client communication to program design, creating replicable systems that consistently deliver results. His certification program used these proven methods globally, training coaches across Australia, the UK, and the United States. 

Today, Glenn channels this expertise into content libraries and business modules that address the full spectrum of professional development. His resources cover essential topics like creating business plans, structuring service packages, hiring virtual assistants, and developing effective social media strategies. 

Empowering Fitness Professionals

Holmes now focuses on helping trainers develop sustainable businesses through his extensive content library and mentorship program. His platform provides over 30 days of social media content strategies, detailed sales frameworks, and business planning templates. Participants receive guidance on hiring virtual assistants, structuring service packages, and building a professional online presence.

The program addresses fundamental business skills often overlooked in traditional fitness certifications. Holmes created templates for essential documents like business plans, job descriptions, and service menus. His resources guide trainers through pricing strategies, helping them decide between per-session and monthly payment structures.

Social media guidance forms a core component of the program, with Holmes advocating for value-driven content over vanity metrics. His approach teaches trainers to fill their feeds with educational material, positioning themselves as experts in their field. The strategy emphasizes authentic engagement through industry networking, participating in relevant groups, and building genuine connections.

Weekly coaching calls allow participants to address specific challenges and receive personalized guidance. These sessions and monthly check-ins help trainers implement strategies effectively while adapting them to their unique circumstances.

Final Thoughts

Technical skills alone rarely translate into sustainable fitness careers. Glenn’s educational platform fills crucial knowledge gaps, providing professionals with battle-tested systems and strategies from real-world success. 

His approach shows the power of mastering training proficiency and operational fundamentals, both of which are imperative for a successful business. By sharing these lessons through accessible, practical resources, Glenn helps passionate fitness professionals transform their expertise into thriving enterprises. 

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.