Launched in May, Coach360 is a comprehensive platform aimed at empowering the coaching community, fostering connections with passionate brands, and ultimately reaching millions of consumers. While only a few months old, Coach360 has already seen major success in its endeavors. Coach360 is more than just one person, but without Kathleen Ferguson, the platform would cease to exist.
Mom, health and wellness industry leader, and entrepreneur, it’s hard to believe that someone wearing so many hats does all of it well, but Kathleen somehow manages to balance all three successfully and gracefully. This shows in her business ethics at Coach360, where she set a vision to transform the health, fitness, and wellness landscape by empowering coaches and trainers with vital insight, tools, and support to enhance their professional careers and success.
What is Coach360
At Coach360, the main mission is to equip coaches with the expertise and business skills necessary to deliver a comprehensive, 360-degree service to their clients. The platform offers insight to the coaches, C-levels, entrepreneurs, and the movers and shakers who make this industry what it is. They share their stories, expert insight, and the tips they’ve used to find success within their chosen industry niche. They also highlight innovative brands, courses, and ways to improve and grow businesses to reach every level of success imaginable (or dreamable!).
While the media platform has already reached remarkable success at such a young age, there are amazing sights on the horizon of things to come. This includes the introduction to the Career Marketplace which addresses the needs of industry stakeholders throughout the United States. Set to launch at the end of October, the Marketplace will tackle club and gym recruitment and hiring challenges, offer coaches in-person opportunities, and help them create consumer-focused groups to grow their independent ventures.
About Our Founder, Kathleen
If you’ve been to a major health and wellness event, you probably know Kathleen, or have at least seen her. She is an effervescent force with a genuine disposition that makes it virtually impossible to get from point A to point B at an event without being stopped every few steps so someone can say hello to her. The magnetism and confidence she carries is authentically formulated from her life’s journey that led her to become the powerhouse female she is now.
Every great story begins with a “why” and Kathleen is no exception. Her “why” is rooted in the life-altering experience of losing her first husband to cancer at a young age. Through her loss and intensive grief, she was shown that life is a gift, and living a healthy life can make all the difference to extend the life of our loved ones. Determined to make a difference, she left behind her radio media sales job and became a certified Personal Trainer and TRX instructor, launching her own mobile training business.
As Kathleen’s business grew, so did her ambition to help more people and make a greater wave of change. She started working for IDEA Health and Fitness Association as the sales team lead and began her foray into the world of fitness media and conventions. Through this position, Kathleen made astounding connections within the community, driving her passion for networking, community, and “showing up”. These events are where life changing connections take place, seeds are planted for some of our best ideas, and provide the opportunity to dream bigger than any realistic limitations.
With the unexpected arrival of COVID-19, Kathleen took a bold leap as an entrepreneur, launching her own consulting business so she could share her dedication to the health and wellness industry with others. As the alignment for Coach360 began far before it was even an idea, the door opened up for Kathleen to get one step closer. She became the Strategic Advisor in partnership and development for Athletech News, where she successfully built partnerships and sponsorships to foster connections with health, fitness and wellness b2b industry executives over a one-year period.
Not only was she successful in her time improving the development side of Athletech, she began to notice the missing gap addressing coaches and trainers needs in the health and wellness sector. This is the seed that took root and became Coach360 – a media platform to address and share stories around those needs, and a marketplace that will allow coaches and trainers to access those missing services.
At this year’s IMPACT Summitt, by Todd Durkin, Kathleen introduced Coach360’s Top 24 Coaches Making an Impact, shared about the Marketplace launching in October, and gave a keynote speech about following dreams to realization and her personal rules for building success. Her voice and story was heard among many other inspiring industry leaders, all of which you can access for CEU credit.
The Future of Coach360
While Coach360 is currently riding on a high from naming the Top 24 Most Impactful Coaches in 2024, they’re excited to bring a full report to life that will discuss each of these coaches’ amazing impact on their community, share their why, and inspire other coaches and trainers in the community.
They’re also gearing up to launch their first video series called IGNITE. This virtual event will feature incredible panels with topics like Women’s Health Through the Ages, Wellness and Biotech, Coaching Recovery, AI for Coaching Practices, and more. Each panel will feature an array of top industry coaches, C-suites, experts, and mentors discussing the topic at hand and offering their expert lens to the conversation.
Finally, Kathleen shared she is extremely excited to launch the Coach360 Marketplace this October. The Marketplace is meant to power the business of health, fitness, and wellness professionals with the tools and insights to thrive in the business of coaching for both clubs and studios and individual coaches. Some of the key features include client groups, secure club and studio employment opportunities, exclusive sales training, executive discounts, entrepreneurial support, and the opportunity to be featured as an expert.
Final Thoughts
Mom, health and wellness industry leader, and successful entrepreneur, Kathleen Ferguson is many things, but most importantly she is extremely dedicated, motivated, inspiring, and authentic. With Kathleen, you get face value. You get a woman with a “why” so powerful, she’s found herself at the helm of an incredibly rich and meaningful platform where she is able to cheer on those leading the way, and support those who are looking to become the next leaders in this industry we all love so much.
The success of Coach360 is young, with many opportunities for expansion and success in the future. Behind every step you will find Kathleen, and a village of people supporting the woman they have come to appreciate and respect for her enthusiasm and professionalism.
