Empowering Certified Coaches And Trainers

Entering the health and wellness space as a personal trainer, health coach, nutritionist, or any other role where you are taking charge of someone’s wellness, passion is required, but so is credibility. With the emergence of social media, it has been easier to spread information online regardless of expertise or credibility. Credible certification provides a structured education, ensuring the necessary knowledge to guide individuals safely and effectively. Being certified not only sets you apart from competition, it equips you to make a meaningful impact on those you’re charged with leading. 

The National Academy of Sports Medicine (NASM) is no stranger to the importance of certification. As a leading organization dedicated to providing evidence-based certifications and advanced credentials for fitness professionals for more than three decades, they have over 1.5 million certified fitness and wellness professionals under their name. As a well-known and highly respected brand, NASM has many features that make them stand out from the crowd. 

Empowering Certified Coaches and Trainers 

NASM has been a successful certification and boasts over 1.5 million certified professionals under their name, but it isn’t because it’s an easy certification. Its comprehensive focus on producing educated professionals in the health and wellness sector make it a sought after certifications for those wanting to be taken seriously in the industry. 

Tony Ambler-Wright, Master Instructor at NASM, told me “NASM is committed to grasping the real-world needs of personal trainers and coaches and to providing continuous solutions that surpass expectations”. Not only do they offer personal training certifications, they also certify nutrition and wellness coaches, and offer specialization courses like Group Fitness Instructor and Physique and Bodybuilding Coach. Offering an array of opportunities for coaches to expand their expertise, and of course, their business offerings. The courses include digital learning tools, including NASM One, for their certified coaches and trainers. 

Ongoing Support for Longevity

Not only does NASM take their certifications seriously, they are invested in the long-term success of their coaches and trainers. They offer ongoing support and resources to assist in business development, life-long learning and growth, and building a supportive community within their network. NASM has direct partnerships with over 12,000 employers and organizations worldwide – offering their trainers direct access to amazing employment opportunities

With hundreds of opportunities to grow, learn, and expand your expertise, NASM provides access to a rich index of educational resources, courses, and specialization courses. This includes the opportunity to join NASM One, a comprehensive platform designed to support NASM-certified professionals as they continue their journey into growing their businesses. It offers amazing resources like:

  • Continuing Education: Access to 300+ Continuing Education Unit courses, 50% off additional courses, and ongoing professional development opportunities.
  • Business Tools: Software and resources to help manage and grow a fitness or coaching business including access to EDGE Trainer Pro, an All-in-One coaching platform that assists coaches in scheduling, billing, programming, and making a business mobile. 
  • Community Engagement: Connects trainers with a network of their peers for support, collaboration, community building, and trouble-shooting.

NASM One is the solution to streamlining the professional journey so trainers and coaches can build a profitable business by integrating education, management tools, and community support in one place for all their coaches and trainers needs. 

The Power of Certification

While the world has shifted and it doesn’t take a certification to become popular on the internet for your workouts or physique, it is still a highly valued component for anyone hoping to take on clients. This is especially true when taking on a role that involves physical activity; understanding anatomy, physiology, and exercise science is critical when working with the human body to avoid injury and maximize results.

Some other important reasons to be certified:

  • Knowledge and Expertise: Certifications ensure that a trainer has the necessary skills and knowledge to create effective and safe programming for clients. 
  • Credibility and Trust: The NASM certification is a true test of knowledge. It has a 100-question test and a passing score of 70%. This is a closed book test and tests the knowledge of the trainer to ensure trainers are knowledgeable, committed, and aware of industry standards and professionalism. 
  • Ethical and Legal Responsibility: NASM offers ethics surrounding the business of personal training as well as the most up-to-date information around the legal responsibilities and liability of training and coaching. 
  • Professional Standards: Certification programs set professional standards within the industry, which maintains consistency and the quality of service provided by NASM trainers across the globe.

Tony further shared, “We want our trainers and coaches to feel confident in their knowledge, skills, and abilities in order to meet and exceed the growing demands and needs of the clients they serve.“

Final Thoughts

Entering the health and wellness industry demands more than just passion; it requires a steadfast commitment to credibility and expertise. The National Academy of Sports Medicine exemplifies this commitment through its rigorous and comprehensive certification programs. By equipping fitness professionals with the essential knowledge and skills, NASM not only sets a high standard but also empowers individuals to make a significant impact in their clients’ lives.

In a world where anyone can share fitness tips online, NASM certifications ensure that trainers stand out by providing evidence-based education and ongoing support. This dedication to professional development, ethical responsibility, and community building underscores the true value of being certified. As Tony Ambler-Wright aptly puts it, NASM is dedicated to exceeding the expectations of both trainers and their clients.

To learn more about the education and tools supporting the business of coaching, download the full report: Coach360 Top 24 Most Impactful Coaches of 2024 – Download Report Now! Coach360 Top24 Most Impactful Coaches of 2024. (coach360news.com)

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