Burn Boot Camp stands tall as a fitness community where physical transformation is only one of the things community members walk away with. Founded by husband-and-wife team Devan and Morgan Kline in 2012, what started in a parking lot has flourished into over 370 operating locations across 44 states. Their explosive growth stems from something more profound than exercise; it’s about cultivating environments where women and their families discover strength, community, and lasting confidence. 

The signature Burn high five represents much more than a casual gesture. This simple touchpoint embodies their entire philosophy of connection, motivating members to return day after day. While people arrive seeking physical results, they stay for the mindset shifts, supportive relationships, and renewed confidence that radiate throughout every Burn location nationwide.

The Burn Boot Camp Approach

Burn Boot Camp delivers powerful 45-minute group camps in person and on-demand built around a dynamic warmup, an ever-changing workout, and an energizing finisher. Their programming rotates through six distinct focuses: metabolic conditioning, bodyweight conditioning, core and strength conditioning, full body strength and conditioning, upper body strength, and lower body development. This careful structure prevents burnout and plateaus while maintaining interest, as members never repeat the same workout twice. 

COO Amber Burke describes the Burn Boot Camp experience as personal training in a group setting. With trainers amplified through a mic, they are able to scale themselves across the signature floating floor (designed to protect joints from injury) to ensure form, technique, and modifications are delivered to members in real-time. This commitment to “every location, every camp, every day” is the foundation of quality, scaleable experience across all locations. 

Four core values drive everything at Burn. People first, integrity, pride in results, and authenticity lead the way as their pillars that hold everything else up. These principles guide business decisions and community interactions, creating a cohesive culture where members feel supported and energized. Their Culture Index Survey helps match potential trainers with organizational values, ensuring initial alignment. This meticulous attention to cultural fit strengthens the community fabric that differentiates Burn. 

From Members to Leaders

Burn’s impact is demonstrated through the stories of team members who began as participants. When listening to their panel on operational excellence at the Health and Fitness Association Show, Amber Burke, COO; Matt Morris, VP of Fitness; Melanie Skinner, Chair of the Franchise Advisory Council, and Trisha Peña, VP of Marketing, recalled starting as Burn members before joining the organization in a professional capacity. Burke recounts her experience as a member while working for another fitness company as changing her life personally, leading her to realize it could also transform her career.

During the panel, these leaders shared consistent messages about Burn’s mission. Their passion centers around uplifting women and families and is at the forefront of every decision. This philosophy permeates the organization, creating career pathways where passionate members, and even Franchise Partners, can become dedicated team members.

Burn’s rapid expansion continues to create opportunities for fitness professionals. Their current openings, available through Marketplace by Coach360, invite qualified trainers to join a movement that goes beyond the physical and changes people’s lives. Trainers don’t simply lead workouts; they facilitate profound life changes through movement, encouragement, and signature high fives that keep members connected and celebrated.  

Final Thoughts

The story of Burn Boot Camp reminds us that physical spaces can become powerful catalysts for personal evolution. From a modest parking lot beginning to hundreds of locations nationwide, their growth reflects a fundamental truth: people crave belonging alongside their workout. The organization has masterfully combined effective training methods with genuine human connection. 

Those high fives symbolize something profound about community building. Small, consistent touchpoints create the foundation for significant change in PRs, mindsets, or career trajectories. As Burn continues to expand nationwide, they’re proving that fitness communities thrive most when they recognize members as whole people with potential beyond their physical capabilities. 

Ending like Burn always does: 2 claps on 2! One, two!

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.