Relax the Back has operated as a wellness company for four decades, building expertise in ergonomic solutions and therapeutic products. The company maintains over 70 retail locations across the United States, combining both corporate-owned stores and independent franchisees under a unified approach to customer service and product knowledge.

After meeting with Erika Weiss, fractional CMO, and going into the Santa Monica brick and mortar and experiencing firsthand what Relax the Back has to offer, I can confidently say these are intentional products that can completely change the ergonomic game. 

The Relax the Back Difference

Relax the Back understands that comfort isn’t one-size-fits-all. The company’s approach centers around three core pillars—ease, thrive, and renew—each addressing different aspects of wellness. Ease focuses on relieving pain and restoring comfort. Thrive supports overall wellness, enabling customers to live fully and perform at their best. Renew helps people recover stronger and feel their best. Relax the Back also offers an affiliate program for interested Coach360 members. It’s a win-win, as coaches help their clients find customized solutions, and the coaches are rewarded for making the connection.

The company’s product range spans ergonomic office solutions, sleep-enhancing essentials, and therapeutic relief options. Desk chairs, reclining chairs, massage chairs, backrests, adjustable desks, specialized pillows, travel accessories, sleep solutions, and Tempur-Pedic mattresses fill the showrooms. Each item undergoes careful curation to ensure it meets their quality standards and addresses real wellness needs.

The massage chairs showcase this commitment to customization. Daniel Saltsman, the store manager at the Santa Monica location showed me around the store and gave me the full rundown on each piece, including my favorite, the massage chair. The machines perform body scans and biometric assessments to identify where individuals hold tension. The AI features then create personalized massage programs targeting specific problem areas. This technology converts a simple massage into a therapeutic session tailored to each person’s unique needs. I enjoyed a 20-minute session that set me right for the rest of the day, 

Personalized Wellness Experiences

Daniel’s demonstration reveals how Relax the Back transforms shopping into an educational experience. He doesn’t simply showcase products; he matches solutions to individual needs.

Pillow fittings are one example of this personalized approach. Rather than grabbing any pillow off the shelf, customers receive consultations about their sleep position, mattress type, and comfort preferences. This detailed assessment ensures they leave with a pillow designed to support their specific needs, potentially transforming their sleep quality.

The company’s franchise model extends this expertise across over 70 retail locations throughout the United States. Each location maintains the same commitment to education and personalization, whether it is corporately owned or independently operated. This consistency ensures that customers receive the same high-quality experience regardless of which store they visit.

Their omnichannel approach enables customers to shop online or visit physical locations according to their preferences. However, the in-store experience offers something digital platforms cannot provide in the form of hands-on testing and expert guidance that leads to better purchasing decisions.

Final Thoughts

Relax the Back understands that comfort and ergonomic solutions are deeply personal. The company’s success stems from treating each customer as an individual with unique needs, rather than as a generic sales opportunity.

By combining expert knowledge with quality products and personalized service, Relax the Back creates experiences that genuinely improve lives—one custom solution at a time. The 40-year track record demonstrates how sustained commitment to education, customization, and problem-solving builds lasting customer relationships while addressing real wellness challenges that affect daily quality of life.

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.