Growing up on a small farm in Sweden, Josefine Holmberg discovered her passion for fitness through an unexpected path. At 17, she was diagnosed with celiac disease, and she turned to weightlifting to build strength and confidence. This personal shift sparked her desire to help others experience that same empowerment through fitness, leading her to pursue her first trainer certification through Eleiko in Sweden. 

A bold move to Los Angeles in 2015 opened doors Holmberg never imagined. While studying for her fitness instruction certificate at UCLA extension, she connected with a fellow Swedish trainer who would change her career trajectory. This connection led to training elite clients, including music producers and actors such as Ben Affleck, Sarah Paulson, and Max Martin, alongside her role as the trainer for Mackenzie Davis during Terminator: Dark Fate filming. 

Building a Dream Career

Josefine’s experience on the Terminator set created ample opportunity, allowing her to work with Davis and Gabriel Luna while forming connections with industry icons like Linda Hamilton and Arnold Schwarzenegger. Her ability to create effective training programs for specific roles and build genuine relationships with clients established her reputation in Hollywood’s competitive fitness scene. 

Through her work with high-profile clients, Holmberg developed expertise in project-based transformations. She particularly enjoys helping clients build sustainable routines and achieve specific goals. Her approach combines technical expertise with personalized attention, ensuring each client receives a program tailored to their unique needs and objectives. 

Remote Training: A New Chapter

After establishing herself in Los Angeles, Holmberg recently embraced a new challenge by relocating to Florida and transitioning to remote training. This shift allows her to maintain connections with long-term clients while exploring opportunities to expand her reach beyond geographical boundaries.

For trainers considering a similar transition, Josefine emphasized the importance of preparation. She advises coaches to familiarize themselves with online training requirements before switching and stresses the significance of authentic social media presence. Rather than following the prescribed formulas for content creation, she encourages trainers to find their unique voice and share content that feels natural and aligned with their business. 

Final Thoughts

The path from farm life in Sweden to training Hollywood stars shows how authenticity and dedication can create extraordinary opportunities when you’re focused and open to the unknown. Josefine’s journey reminds us that success often comes from staying true to our values while remaining open to unexpected possibilities. 

Her evolution from in-person celebrity trainer to remote coach illustrates how the fitness industry continues to adapt and grow. By maintaining genuine connections with clients and embracing new ways to deliver exceptional training, professionals like Holmber pave the way for others to forge their own unique paths in the health and wellness industry.

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.