Planet Fitness has significantly shifted from its original model. This strategic change marks a deliberate effort to expand its reach while maintaining its signature welcoming atmosphere, drawing in countless members who might have felt intimidated by the traditional gym environment. With the addition of new workout equipment like plate-loaded machines and turf to the mix, Planet Fitness is evolving to meet the needs of its client base. 

The fitness chain’s recent acquisition of Texas Family Fitness signals its understanding of the importance of growing as the public’s demands and needs change. Khaled Elmasri recently accepted an Impact Award at the Coach360 party at the Health and Fitness Association Show on behalf of Excel Fitness and Planet Fitness, honoring their dedication to uplifting and supporting exemplary staff and providing opportunities for them to grow, learn, and deliver exceptional service to elevate the industry as a whole. 

A New Chapter in Fitness

Excel Fitness has significantly strengthened its presence in the fitness world by acquiring Texas Family Fitness, adding multiple locations to its growing portfolio. This acquisition marks a strategic expansion for Excel, a Planet Fitness Franchisee that operates over 160 clubs across the United States. The move allows Excel to consolidate its position in the key market while bringing Texas Family Fitness members access to Planet Fitness’s signature high-value, low-priced model.

This acquisition reflects a broader consolidation trend among fitness operators seeking scale and operational advantages. For Excel, absorbing Texas Family Fitness provides immediate market penetration that would have taken years to build organically. The company gains established locations with existing membership bases, allowing for efficient growth without the challenges of new-build development.

For members, the change brings the stability of a national brand with standardized offerings and consistent experiences across locations. The Planet Fitness model emphasizes accessibility and judgment-free workouts, potentially attracting members who might have been intimidated by traditional gym environments.

Career Opportunities for Fitness Professionals

These Planet Fitness locations offer exciting career opportunities for passionate fitness professionals, all currently posted in Marketplace by Coach360. Trainers start part-time with opportunities to advance to full-time positions. These positions include noteworthy benefits like medical, dental, and vision coverage and 401(k) plans for those working 30+ hours weekly. 

The compensation structure includes commission on training and supplement sales, plus performance-based bonuses tied to session benchmarks and club goals. Through a partnership with Club Connect, trainers receive free continuing education credits for certification renewal and substantial discounts on NASM certifications. The structured shift system allows trainers to maintain consistent schedules while building their client base and developing their business acumen through floor hours, consultations, and member interactions. 

This shows how strong professional development programs create lasting success in fitness careers and combat high staff turnover rates. Planet Fitness builds a framework where trainers establish rewarding careers without fear of burnout or boredom through expanded services, income-generating opportunities, and dedicated support for training staff. 

Final Thoughts

Change often signals growth, and Planet Fitness’ commitment to growth is evident in its commitment to meeting members where they are while providing clear pathways to progress. By investing in trainer development and support systems, Planet Fitness creates an environment where members and fitness professionals can thrive and grow. 

This transformation reveals that success comes from listening and adapting to the industry’s needs. Through expanded services and a commitment to professional development, Planet Fitness is building a framework where trainers can establish lasting careers while helping members achieve meaningful results for their health and overall fitness goals. 

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.