Garrett Marshall knows what it means to build platforms that scale. After two decades in fitness, including stints at Lifetime, Wellbeats, Fitness on Demand, and Exponential Fitness, he’s launched products that solve real operational problems. His latest move, founding Wellbuilt Ventures and launching the Precision Health Platform, is designed to help fitness professionals stay relevant in a market where data, outcomes, and convenience now drive consumer trust.

For Garrett, this shift isn’t hypothetical. It’s already happening.

Why Precision Health Platform Exists

The Precision Health Platform (PHP) isn’t a SaaS company or franchise add-on. It’s a bolt-on interface that lives inside a fitness business’s existing digital ecosystem: on their app, site, or both. 

From there, it gives members access to adjacent health tools like GLP-1 prescriptions, peptide therapies, telehealth, hormone support, at-home lab testing, and precision supplementation.

Clubs earn 20 to 25 percent of gross order volume. There are no minimums, no product storage, and no operational overhead.

“It’s not about building a health clinic inside the gym,” Garrett said. “It’s about meeting clients where they already are, and giving them the tools they’ve been looking for, through a brand they already trust.”

Why the Timing Works

Garrett believes that the fitness industry is overdue for a software-native, data-driven solution to consumer health demand. He refers to this moment as the “intelligence era,” a time when expectations around outcomes are rising and personalization is no longer optional.

Consumers now treat wellness as a whole system. Exercise is just one piece. Clubs that stick to reps and sets without addressing stress, hormones, or recovery are getting bypassed. PHP helps fix that without pulling staff off the floor or requiring new hires.

It also closes the loop on one of the industry’s biggest gaps: actionable health data. “Everyone talks about tracking, but most of that data sits idle,” he said. “We’re giving fitness providers a way to use it to change programs, suggest products, or guide a next step based on real client needs.”

How It Works

Implementation is low-friction, and the platform is no-code. Clubs undergo a short onboarding process, upload their branding assets, and get a custom interface embedded inside their existing digital touchpoints.

Behind the scenes, PHP handles the heavy lifting: product fulfillment, physician access, transactional communication, and HIPAA compliance. On the front end, clubs get marketing automation, access to client biomarker data, and a recurring revenue share.

There are no upfront fees, no inventory, and clients can interact with the platform entirely on their own time, inside a white-labeled experience that matches the club’s brand.

The Business Case for Fitness Operators

Early feedback has been strong. In the first few weeks, Garrett said uptake exceeded expectations. Operators saw the value immediately: new revenue without new payroll, and deeper data without new software.

For high-volume facilities, PHP could increase topline revenue by 10 percent and net profit by 15 to 20 percent. It’s a margin play, but it’s also a positioning play. With seven billion fitness visits annually in the U.S. (compared to just one billion doctor visits), clubs have more frequent contact with wellness consumers than any other part of the system. That access isn’t being appropriately monetized. PHP changes that.

It also changes perception. Fitness professionals become wellness guides—not clinicians or advisors, but informed, data-aware professionals who can steer clients toward better outcomes without operating outside their scope.

From Builder to Operator, Then Back Again

Garrett’s resume reads like a blueprint for what the modern fitness tech founder should look like. He’s worked inside big club chains. He’s built startups. He ran a consumer business at scale under Exponential. But Precision Health Platform brings him back into builder mode, where it’s more focused on infrastructure and utility.

He’s building systems that help gyms stay operationally relevant as wellness spending shifts online.

“I think fitness professionals are positioned better than anyone to drive change. But they’ve lacked the tools. That’s what this solves,” he said.

What Comes Next

PHP is still early, but Garrett says the roadmap is already expanding. The next wave will include more testing categories, deeper integration into popular CRMs and apps, and extended support for women’s health protocols. Feedback loops are already informing those additions.

He remains hands-on with early partners and open to iteration. That’s part of the reason adoption has picked up quickly: the product solves real needs, and the founder is still close enough to the ground to respond in real-time.

Final Thoughts

PHP delivers practical value without demanding operational overhauls. Fitness providers, through their existing digital infrastructure, gain a streamlined pathway to participate in the expanding health economy.

Garrett’s platform acknowledges the fundamental strengths of fitness businesses while amplifying their capabilities with data-driven tools. PHP creates tangible financial improvements. The solution adds revenue through margins, strengthens client relationships through personalization, and positions fitness professionals as comprehensive wellness guides

About Robert James Rivera
Robert is a full-time freelance writer and editor specializing in the health niche and its ever-expanding sub-niches. As a food and nutrition scientist, he knows where to find the resources necessary to verify health claims.