An uncomfortable truth: Less than 20% of boutique fitness studios are sustainably profitable, leaving owners under increasing pressure to protect margins, retain staff, and grow membership. 

Passion and energy, while valuable, are no longer enough in today’s increasingly competitive landscape. The old playbook, built on charisma, aggressive sales tactics, and long hours, can no longer deliver the results facility owners demand. 

IGNITE by Coach360 addresses these pressing concerns through expert-led discussions designed to provide actionable solutions. This event brings together leaders who understand how profitability, culture, and technology intersect to create growth for both studios and clubs.

IGNITE by Coach360

IGNITE by Coach360 delivers valuable insights from leading industry executives, coaches, and mentors across the health, fitness, and wellness sectors. 

The virtual format provides access to career development resources, brand growth strategies, as well as additional education for professionals who might otherwise miss these conversations due to location or scheduling.

Attendees can expect discussions that translate into operational improvements and long-term business growth. The format also allows interactive participation, which lets professionals ask and receive guidance from industry leaders who’ve been through it all.

Cracking the Code: Profit, Culture & Tech That Powers Both

The discussion will be moderated by Eloiza Tecson, DBA, CEO of Lindora LWI and Founder of E20. With leadership experience spanning Orangetheory, F45 Training, and Red Bull, Tecson brings expertise in operations, strategy, and organizational culture.

Joining her are panelists with deep experience, leaders who have built strong cultures, and innovators driving the next wave of technology.

• Julian Barnes, Co-Founder and CEO of BFS Network, who helps fitness and self-care businesses scale through data and market intelligence.
• Jennifer Hallsall de Witt, Co-Founder of The Collective, known for her expertise in building culture, scaling teams, and leading digital transformation.
• Laura Munkholm, Co-Founder and President of Walla, which leverages AI-powered tools that help fitness studios grow revenue, retain clients, and run smarter.
• Davide Petramala, Head of GTM Retail and Personal Services at SoundHound AI, who works with multi-location businesses to apply AI for operational efficiency and customer experience.

What the Discussion Will Cover

Profit, culture, and technology often get treated as separate conversations. This session brings them together, showing how they connect to long-term sustainability. 

The panel combines experience in boutique operations, large-scale strategy, FitTech, and AI engagement, making the discussion both practical and forward-looking.

Results, Culture, and Mistakes

Attendees will see how AI, predictive analytics, and automation are already shaping profitability, with case examples where smarter data has driven retention and revenue growth. They’ll hear how staffing and scheduling decisions improve when data replaces guesswork. 

For smaller or newer studios, the panel highlights low-cost solutions that create outsized impact. 

Just as important, the session will dig into culture: how efficiency tools can support (not erode) the authentic connections that keep teams and members engaged. The conversation will also cover common mistakes that drain resources during tech adoption and offer strategies to avoid them. 

By the end of the session, the panelists explore future innovations poised to shape profitability and culture over the next decade, equipping leaders with both the insight to act today and the foresight to stay ahead.

Final Thoughts

Studios today face a higher bar. Talented professionals have choices, and members know what value looks like. Profit, culture, and technology are no longer optional conversations, but the foundation for survival and growth.

IGNITE by Coach360’s Cracking the Code panel is designed to give industry leaders the clarity and strategies to act now. For those serious about building resilient businesses, this is where the next playbook begins.

About Robert James Rivera
Robert is a full-time freelance writer and editor specializing in the health niche and its ever-expanding sub-niches. As a food and nutrition scientist, he knows where to find the resources necessary to verify health claims.