Elisa Edelstein - Coach360

Fitness Industry Intelligence The Career Network for Health, Fitness & Performance

ACE and Coach360 Partner to Build Strong, Successful Fitness Careers

Professional fitness education directly impacts career longevity in the health and wellness industry. Since 1985, the American Council on Exercise (ACE) has equipped exercise professionals with evidence-based education and certification programs. In its commitment to excellence, ACE has created a community of over 90,000 certified health coaches and exercise professionals actively building healthier communities.

Through comprehensive education programs and ongoing support, ACE Pros gain the expertise needed to guide clients toward lasting lifestyle changes. This foundation of knowledge combined with practical skills development position ACE Pros as respected leaders in the fitness industry. By partnering with Coach360, ACE is taking a strategic step toward addressing the pressing staffing challenges faced by fitness facilities nationwide.

A Partnership Built for Career Growth

The collaboration between ACE and Coach360 tackles a persistent industry challenge— the high turnover rate among fitness professionals. This partnership delivers targeted solutions through three key initiatives:

Exclusive content focused on business growth
Carefully curated job matches through Marketplace by Coach360
Live education sessions on the ACE Pro Connect App

“ACE is committed to equipping exercise professionals and health coaches with the resources they need to build sustainable and rewarding careers,” said Cedric X. Bryant, PhD, FACSM, ACE President and Chief Executive Officer. “By partnering with Coach360, we are enhancing the tools and connections available to health and fitness professionals, helping them thrive in today’s dynamic industry.”

By joining forces, both organizations amplify their impact on career development. ACE brings decades of educational excellence and credibility, while Coach360 contributes a viable marketplace for finding jobs and deep relationships with quality employers. Together, they create clear pathways for fitness professionals to build sustainable, rewarding careers aligned with their expertise and aspirations.

Empowering Professional Success

ACE Pros apply their extensive knowledge in diverse settings, from boutique studios to large fitness facilities, corporate wellness programs, and their independent practices. The Coach360 partnership enhances these opportunities by connecting qualified trainers with facilities that value certified experts and ongoing education.

Certified Pros who participate in continued education and maintain strong professional standards experience higher client retention rates and career satisfaction. This partnership strengthens the foundation by aligning education initiatives with real-world applications, helping trainers develop practical skills and business acumen.

Final Thoughts

Building a long-lasting, successful career in fitness requires technical knowledge and demands a support ecosystem that nurtures growth and creates meaningful opportunities. ACE and Coach360’s collaboration exemplifies how strategic partnerships can address systemic challenges in the fitness industry.

This alliance represents a shift towards comprehensive career support networking, where education and opportunity are abundant. As ACE Pros access quality positions and ongoing development resources, they’re better equipped to impact their communities while building fulfilling careers significantly.

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.

Anytime Fitness: Building Long Term, Scalable Careers for Trainers

Personal trainers seeking solid career foundations often struggle to find positions offering real growth potential and comprehensive benefits. Bandon Fitness, the largest franchise operator of Anytime Fitness, demonstrates this through their commitment to developing talent from within, demonstrated by leaders like Ricky Trappen, who progressed from a college intern to overseeing 58 locations across the upper Midwest. This approach creates opportunities for passionate fitness professionals ready to grow their careers.

The organization maintains a culture focused on long-term staff development rather than quick turnover. By investing in thorough training programs and providing clear advancement paths, Anytime Fitness builds sustainable careers for motivated fitness professionals who want to make lasting impacts in their communities.

Career Growth Opportunities That Matter

Th Bandon Fitness brand operates a vast network of Anytime Fitness gyms across the United States, with over 250 locations providing 24/7 access to members. Its presence spans across thirty states, creating a robust system of fitness facilities serving diverse communities. Each location maintains high standards of service while fostering strong connections between staff and members.

The company’s structured advancement program allows trainers to progress through various leadership positions. Starting roles can lead to department management, regional oversight, and senior director positions for those who prove their capabilities. Each step builds on previous experience while opening doors to greater responsibilities and rewards. All the Bandon Anytime Fitness career opportunities are currently available in Marketplace by Coach360.

Why Trainers Choose Anytime Fitness

Anytime Fitness provides a robust benefits package designed to support long-term career development. Staff members receive comprehensive health coverage including medical, dental, vision, and life insurance plans. The 401K program helps build financial security, while paid time off ensures work-life balance.

The earning potential stands out through multiple revenue streams. Trainers benefit from a generous commission structure, monthly bonus opportunities, and revenue-sharing components. The company maintains an education-focused environment, offering continued training and development programs that keep staff current with industry best practices.

Internal contests and promotions create engaging workplace dynamics while growth opportunities extend across their extensive network of locations. For ambitious professionals, relocation options open doors to advancement in different markets. This combination of stability and growth potential creates sustainable career paths in the fitness industry.

Final Thoughts

Building a fulfilling, long-term fitness career requires finding an organization that values professional development as much as client results. The most successful fitness professionals often credit their achievements to having strong mentors and systems supporting their growth.

Each interaction, client session, and workplace contribution serves as an ongoing interview for future opportunities. Organizations that recognize and reward this dedication create environments where careers flourish and professionals thrive, which is often overlooked but highly sought after for fitness professionals.

Josefine Holmberg’s Epic Fitness Journey: From Swedish Farm to Training Hollywood’s Elite

Growing up on a small farm in Sweden, Josefine Holmberg discovered her passion for fitness through an unexpected path. At 17, she was diagnosed with celiac disease, and she turned to weightlifting to build strength and confidence. This personal shift sparked her desire to help others experience that same empowerment through fitness, leading her to pursue her first trainer certification through Eleiko in Sweden.

A bold move to Los Angeles in 2015 opened doors Holmberg never imagined. While studying for her fitness instruction certificate at UCLA extension, she connected with a fellow Swedish trainer who would change her career trajectory. This connection led to training elite clients, including music producers and actors such as Ben Affleck, Sarah Paulson, and Max Martin, alongside her role as the trainer for Mackenzie Davis during Terminator: Dark Fate filming.

Building a Dream Career

Josefine’s experience on the Terminator set created ample opportunity, allowing her to work with Davis and Gabriel Luna while forming connections with industry icons like Linda Hamilton and Arnold Schwarzenegger. Her ability to create effective training programs for specific roles and build genuine relationships with clients established her reputation in Hollywood’s competitive fitness scene.

Through her work with high-profile clients, Holmberg developed expertise in project-based transformations. She particularly enjoys helping clients build sustainable routines and achieve specific goals. Her approach combines technical expertise with personalized attention, ensuring each client receives a program tailored to their unique needs and objectives.

Remote Training: A New Chapter

After establishing herself in Los Angeles, Holmberg recently embraced a new challenge by relocating to Florida and transitioning to remote training. This shift allows her to maintain connections with long-term clients while exploring opportunities to expand her reach beyond geographical boundaries.

For trainers considering a similar transition, Josefine emphasized the importance of preparation. She advises coaches to familiarize themselves with online training requirements before switching and stresses the significance of authentic social media presence. Rather than following the prescribed formulas for content creation, she encourages trainers to find their unique voice and share content that feels natural and aligned with their business.

Final Thoughts

The path from farm life in Sweden to training Hollywood stars shows how authenticity and dedication can create extraordinary opportunities when you’re focused and open to the unknown. Josefine’s journey reminds us that success often comes from staying true to our values while remaining open to unexpected possibilities.

Her evolution from in-person celebrity trainer to remote coach illustrates how the fitness industry continues to adapt and grow. By maintaining genuine connections with clients and embracing new ways to deliver exceptional training, professionals like Holmber pave the way for others to forge their own unique paths in the health and wellness industry.

Connected Health & Fitness Summit 2025: A Recap of Top Industry Insights

The Connected Health and Fitness Summit (CHFS) 2025 brought together over 450 industry leaders, innovators, and visionaries for three days of transformative discussions, groundbreaking insights, and meaningful connections. From workshops on revenue optimization to deep dives into the future of artificial intelligence, the Summit showcased how the fitness industry continues to evolve while maintaining its core focus on human connection and growth.

Day one started with intensive workshops focused on business influence through revenue strategies and brand storytelling. The welcome reception set the tone for the collaborative atmosphere defining the event, while enthusiastic attendees had their hearts pumping at an energetic Barry’s ride organized by Mariana Tek.

The Summit’s innovative networking approach was a highlight and took center stage on day two. It featured an intuitive app that transformed how attendees connected. With quick scan functionality and seamless meeting scheduling, meaningful conversations flowed naturally, from scheduled sessions to organic discussions over lunch and happy hours.

The day’s sessions tackled pressing industry topics head-on. A compelling panel explored the implications of GLP-1 medications and their role in community wellness, while discussions on longevity and women’s wellness highlighted the industry’s expanding and inclusive horizons. Nike’s Tal Ziv and Gymshark’s Calum Watson shared their vision for holistic fitness, offering glimpses into the future of these influential powerhouse-leading brands.

The inaugural Connected Health and Fitness Awards celebrated excellence across the industry. Hal Hargrave and The Perfect Step earned recognition with the Community Wellness Advocate Award, while Amalgama secured the Digital Wellness Software Leader Award. Other Honorees included Rook for Personalization Prodigy, SoulCycle Inc. for Fitness Experience Innovator, and Oura for Fit Tech Hardware Excellence.

Day three opened with Gabby Reece leading an invigorating breathwork session, setting a powerful tone for the final day. We saw Gabby retake the spotlight with Eloiza Tecson for a fireside chat. The panel titled A ‘Not-so-Distant’ World of AI-Powered Fitness: Cracking Down on Member Attrition saw the likes of Davide Petramala, Lubo Smid, Natalie Barnes, Vijay Menon, and Raphael Konforti from 24 Hour Fitness, who insightfully shared his perspective on Ai and HI (human intelligence), emphasizing that as artificial intelligence advances, our need for genuine human connection grows stronger.

The Innovation Showcase spotlighted four groundbreaking companies — Motiv8, Fidari, trainwell, and Coach360 — each delivering compelling five-minute presentations of their transformative solutions. Meanwhile, the CEO Founders Forum, led by Jeff Yasuda and Mohammed Iqbal, provided a space for executive-level discourse on industry challenges and opportunities.

Engaging roundtable sessions hosted by FloWater, SleepScore, and NASM sparked dynamic conversations about industry evolution. The Summit concluded with a forward-looking discussion on fitness funding, featuring insights from SnowAngel Capital’s Alex Alimanestianu, SageHouse’s Jim Crowell, and moderator Ashley Kim from Translink Capital. In a fitting finale, Emma Barry announced Coach360 as the Innovation Showcase winner, making Kathleen Ferguson the first female to win the award.

I was blown away by the innovation in the room, with brands like moonbird leading impressive technology surrounding breathing techniques for calming the nervous system through the world’s first handheld device. We saw why Tony Robbins is a big fan of BioCharger after a mental clarity session at the charging station.

Kinotek’s functional movement assessment system impressed as a valuable technology for personal trainers, clubs, and gyms. I also enjoyed sharing with Butter and hearing how they leverage failed payment recovery to boost business revenue and retain clientele. Among these incredible brands is STRV, a digital product development company helping renowned brands design, build, and scale mobile and web products.

Several key themes emerged throughout the Summit. While AI continues to reshape the industry, the hunger for authentic human connection and community grows stronger. Women’s Wellness takes center stage as the industry begins recognizing and responding to the Modern Woman’s evolving needs and aspirations. The demand for personalized, data-driven, science-backed solutions shows no signs of slowing, while GLP-1 medications present possibilities and considerations for obesity management and beyond.

Marianne Brett, Réka Góbis, Emma Richardson, and Cara Fautley deserve a big thank you and salute for bringing together 450 industry leaders who walked away with more than just business cards and buzzing topics to discuss. They created three days where competitors become collaborators, where AI met empathy, and where the next wave of fitness innovation took shape. Connected Health and Fitness Summit proved that magic happens when you put the right people in an environment where they can thrive.

Everfit and Coach360 Partner to Empower Personal Trainers with AI-Driven Business Solutions

Personal trainers transform lives through fitness while balancing complex business demands that can pull them away from their core mission. Founded by Long Nguyen and Jonathan Wang with a vision to create the equivalent of Iron Man’s Jarvis for fitness coaches, Everfit has become an essential business tool across multiple domains like independent businesses, nutritionists, Olympic coaches, physical therapists, and gyms & studios. The platform serves over 180,000 professionals across over 200 countries who trust its seamless integration of client management and workout programming.

Everfit’s sophisticated automation and business tools allow fitness professionals to offer individual coaching and on-demand features for premium and accessible pricing tiers simultaneously, maximizing their reach and impact. The platform’s comprehensive system handles everything from client communication to program design, preserving the personal connection that defines exceptional coaching. These capabilities, combined with their proven track record of empowering diverse fitness businesses – from government programs to influential content creators – make Everfit an ideal partner for Coach360 in delivering powerful solutions to fitness professionals seeking sustainable growth.

The Power of Everfit’s Platform

Everfit’s platform combines practical tools with smart automation to help trainers build sustainable businesses. Its AI-powered features help create workouts for training and recipes to be used for nutrition coaching, while tracking capabilities provide detailed insights into client progress. The platform’s intuitive design makes it easy for coaches to manage multiple clients, develop personalized programs, and maintain consistent communication.

The system adapts to various coaching styles and business models, allowing trainers to offer services ranging from one-on-one training to group programs. This flexibility enables coaches to scale their businesses effectively while maintaining quality service. By automating administrative tasks and streamlining workflow, Everfit gives trainers more time to focus on client relationships and program development. Their innovative approach has earned them multiple awards, including Best Results, Momentum Leader, Best Usability, Best Established ROI, High Performer, and Fastest Implementation.

A Synergistic Partnership

Coach360 proudly announces Everfit as our Preferred Partner, creating a powerful alliance that provides fitness professionals with comprehensive tools for career growth. This partnership combines Coach360’s educational resources and career development opportunities with Everfit’s robust business management platform alongside their free educational opportunities, offering trainers a complete ecosystem for professional success.

Together, we’re equipping fitness professionals with everything they need to build thriving careers. While Everfit handles the technical aspects of running a training business, Coach360 provides the strategic guidance and industry connections that help coaches expand their reach and impact. This collaboration creates opportunities for trainers to grow their businesses while continuing to deliver exceptional client results.

Final Thoughts

Success in the fitness industry stems from balancing passionate coaching with creative business practices. Everfit’s platform bridges this gap, proving that technology can enhance rather than replace the personal connection between trainer and client.

This fusion of human expertise and technological advancement creates possibilities that previously seemed out of reach for independent trainers and small fitness businesses. As Everfit continues to push boundaries with its innovative solutions, it’s helping shape a future where great coaches can focus on changing lives while their businesses thrive.

The Impact of Discrimination and Harrassment on Women in Fitness

The health and wellness industry prides itself on creating safe spaces for personal growth and transformation. However, female professionals face numerous systemic barriers that hinder their career advancement, from sexual harassment to deeply rooted discrimination. From personal trainers to business owners, women report concerning patterns of inappropriate behavior or outright discrimination for their gender.

These experiences cut across all sectors of the industry. These violations happen in broad daylight, during working hours, in spaces meant for professional development and career growth. While many organizations tout their support for women in wellness, the reality reveals a stark contrast between rhetoric and action.

The Complex Web of Discrimination

Women in the wellness industry navigate a maze of challenges that their male counterparts encounter less frequently. Despite making up a significant portion of the workforce, women remain underrepresented in leadership positions and face substantial hurdles in securing funding for their ventures. Female entrepreneurs report consistent difficulties accessing capital, with many investors showing implicit bias in their funding decisions. The “boys’ club” mentality persists in boardrooms and networking events, creating invisible barriers to advancement.

The challenge becomes even more pronounced for women balancing professional ambitions with family responsibilities. While their male colleagues are often praised for having families, women face scrutiny and assumptions about their commitment to their careers upon becoming mothers. The expectation to manage household duties, childcare, and family obligations while maintaining professional excellence creates an unfair double standard that impacts career trajectory and leadership opportunities.

Sexual Harassment: A Persistent Barrier

The prevalence of sexual harassment further complicates the discrimination landscape. From personal trainers to business owners, women report disturbing patterns of inappropriate behavior from colleagues and peers alike. Unwanted advances during professional meetings, sexualized comments about their appearance, and boundary violations that compromise their sense of security are commonplace experiences.

While the health and wellness industry should be focused on empowerment and strength, many female professionals in this space are marred by harassment and inappropriate behavior. Married businesswomen receive suggestive messages from colleagues after networking events. Studio owners face unwanted physical contact during business meetings. Group fitness instructors endure inappropriate comments about their bodies while teaching classes or training their clients. This is an all too common narrative among women in the health and wellness industry.

The Hidden Toll on Career Advancement

The combined impact of discrimination and harassment creates a toxic undercurrent that undermines women’s professional success and personal well-being. Female professionals report navigating uncomfortable situations while maintaining their professionalism and building their careers. Many feel pressured to laugh off inappropriate comments or avoid specific networking opportunities to protect themselves.

This environment forces women to choose between their well-being and success. Some limit their business growth by avoiding certain clients or partnerships. Others spend valuable mental energy strategizing how to deflect advances rather than focusing on their work. The responsibility for preventing harassment often falls unfairly on the women themselves rather than on changing the behavior of perpetrators.

The Mental Health Impact

The psychological burden of facing both discrimination and harassment runs deep. Women in the industry report developing anxiety about professional interactions, depression from feeling powerless, and trauma responses that affect their ability to engage in their careers fully. The constant pressure to perform at higher standards while managing outside responsibilities and maintaining professional boundaries takes a severe toll on mental health.

While many organizations claim to support women in wellness, actions often fall short of promises. The industry is filled with performative allyship – companies that market themselves as champions of women’s advancement while maintaining cultures and policies that perpetuate discrimination. At Coach360, we recognize that real change requires more than just talking about supporting women; it demands concrete action and systemic change.

Creating Meaningful Change

Addressing these challenges requires a multi-faceted approach:

Organizations must move beyond superficial support to implement policies that promote women’s advancement and protect against harassment.
The industry must acknowledge and address working mothers’ unique challenges, including flexible work arrangements and supportive family policies.
Investment firms and funding sources must examine their biases and create more equitable access to capital for female entrepreneurs.
Professional networks and mentorship programs must focus on creating safe spaces where women can thrive without fear of harassment or discrimination.

Organizations like FUEL and their FUEL Circle work to empower women through leadership development and community building, while Women’s Net provides resources for female entrepreneurs, helping them build sustainable businesses on their terms. However, these support networks, while valuable, cannot solve systemic issues alone.

Final Thoughts

The future of health and wellness depends on dismantling the evident and subtle barriers that hold women back. This means addressing sexual harassment, confronting discrimination in leadership and funding, and acknowledging the unique challenges faced by working mothers. By standing together against these systemic issues and creating real opportunities for advancement, we strengthen not just individual careers but the transformative potential of our entire industry.

Real change requires everyone’s participation in building safer, more equitable spaces, including speaking up against inappropriate behavior, establishing clear professional boundaries, and believing women when they share their experiences. Most importantly, it means moving beyond lip service to take concrete action in supporting women’s advancement in the wellness industry.

Glenn Holmes on Scaling Success: The Business Side of Fitness Training

Through years of hands-on experience training celebrity clients and managing successful boxing facilities, Glenn Holmes identified a crucial gap in the industry’s available education. While technical certifications equip trainers with exercise knowledge, few resources address the practical skills needed to build and sustain a thriving business.

His expertise stems from transforming outdoor beach workouts into California’s leading boxing gym and creating the first-ever boxing fitness certification program. These achievements laid the foundation for this mission: empowering fitness professionals with business education.

Building a Blueprint for Success

Glenn’s path to becoming an educational leader started with teaching alongside an Olympic medalist. Their beachfront sessions in Santa Monica rapidly grew from 10 participants to packed classes, eventually leading to a brick-and-mortar facility that earned Men’s Fitness Magazine recognition as California’s premier boxing gym.

This hands-on experience shaped his systemic approach to training and business operations. Glenn developed frameworks for everything from client communication to program design, creating replicable systems that consistently deliver results. His certification program used these proven methods globally, training coaches across Australia, the UK, and the United States.

Today, Glenn channels this expertise into content libraries and business modules that address the full spectrum of professional development. His resources cover essential topics like creating business plans, structuring service packages, hiring virtual assistants, and developing effective social media strategies.

Empowering Fitness Professionals

Holmes now focuses on helping trainers develop sustainable businesses through his extensive content library and mentorship program. His platform provides over 30 days of social media content strategies, detailed sales frameworks, and business planning templates. Participants receive guidance on hiring virtual assistants, structuring service packages, and building a professional online presence.

The program addresses fundamental business skills often overlooked in traditional fitness certifications. Holmes created templates for essential documents like business plans, job descriptions, and service menus. His resources guide trainers through pricing strategies, helping them decide between per-session and monthly payment structures.

Social media guidance forms a core component of the program, with Holmes advocating for value-driven content over vanity metrics. His approach teaches trainers to fill their feeds with educational material, positioning themselves as experts in their field. The strategy emphasizes authentic engagement through industry networking, participating in relevant groups, and building genuine connections.

Weekly coaching calls allow participants to address specific challenges and receive personalized guidance. These sessions and monthly check-ins help trainers implement strategies effectively while adapting them to their unique circumstances.

Final Thoughts

Technical skills alone rarely translate into sustainable fitness careers. Glenn’s educational platform fills crucial knowledge gaps, providing professionals with battle-tested systems and strategies from real-world success.

His approach shows the power of mastering training proficiency and operational fundamentals, both of which are imperative for a successful business. By sharing these lessons through accessible, practical resources, Glenn helps passionate fitness professionals transform their expertise into thriving enterprises.

Women in Wellness Leadership: Crystal Wheeler Named Beyond Activ Americas Lead

Professional growth often stems from saying yes to challenges, embracing change, and recognizing opportunities others might overlook. Crystal Wheeler has mastered this mindset throughout her 18-year career in the health, fitness and wellness industry, leading her to her latest role as the Americas Lead with Beyond Activ. She brings a proven track record of multi-million dollar sales targets, making her a successful and exciting fit for Beyond Activ.

After proving herself through successful client relationships and strategic event planning in previous roles, including roles at Club Industry, Peake Media and Athletech, Wheeler’s path recently aligned with Beyond Activ’s Founder and CEO Ross Campbell’s vision for global health, fitness and wellness events. Her appointment is pivotal as Beyond Activ expands its reach across the Americas region while maintaining its integrity and reputation for delivering world-class industry gatherings.

The Unstoppable Crystal Wheeler

Few career paths showcase persistence and adaptability like Crystal Wheeler’s journey through the fitness sector that began in 2007. Her appointment as Americas Lead at Beyond Activ marks a significant achievement in a career built on determination, expertise, and breaking through barriers common for women in the traditionally male-dominated industry. Her strategic thinking and client-focused solutions have consistently driven success, demonstrated by her ability to surpass significant growth targets through clever brand positioning.

Starting in 2007 on the manufacturing side with Ball Dynamics (FitBall USA™), Wheeler gained firsthand experience working with fitness facilities large and small, YMCAs, Parks & Rec Centers, and owners/operators across the US and Canada. Through her various roles, including Senior Account Manager at Club Industry, she discovered her talent for event management and business development, contributing millions in revenue through relationship management. Despite facing turbulent obstacles, Wheeler consistently proved her value through successful events and relationship-building.

Her experiences have led her to navigate the health and wellness industry professionally with exceptional communication skills and an unwavering commitment to stay the course rather than being deterred by challenges. With a role in spearheading the growth of the Beyond Activ brand in the United States, her excitement matches her dedication to delivering incredible global events.

Commenting on her role, Ross said “We are very excited to bring Crystal into the Beyond Activ family. She is an incredible talent whose energy, industry knowledge and connectivity will add great value to all we do across the globe, not just the America region. I encourage our network and wider industry to connect with her and explore how we can work alongside you to add value into your own business.”

Beyond Activ: A Global Platform for Industry Growth

Beyond Activ is the only industry platform offering a global series of health, fitness and wellness events, creating unique opportunities for executives and brands to expand their reach and influence. They host four major events across multiple continents, including annual events in Saudi Arabia, Singapore, the USA, and Australia.

Beyond Activ contributes to a healthier, happier world by building the world’s largest health, fitness, wellness and sports ecosystem. A community of brands connecting to exchange knowledge and expertise within an environment of collaboration and shared learning, while promoting industry development and investment.

The organization’s events facilitate cross-cultural exchange, with professionals from around the globe eager to attend events outside their home country. This global perspective offers unique insights and opportunities for collaboration that extend far beyond local markets.

Final Thoughts

Personal connections, congregate empowerment, and never being swayed by the obstacles women face in the industry exemplify how authentic passion and determination can be the recipe for success in the health and wellness industry. Crystal’s journey to Beyond Activ is an inspiring story that showcases how her superpowers led her exactly where she needs to be.

Ross’s choice of Wheeler as the Americas Lead reinforces Beyond Activ’s commitment to recognizing talent and fostering inclusive leadership. Her appointment signals exciting possibilities for the organization’s future and inspires women across the sector to seek exciting opportunities and build meaningful careers in an industry ready for positive change.

The Future of Fitness Technology: Key Health Tech Innovations from CES 2025

The Consumer Electronics Show has come a long way since its early days of LCD screens and vacuum cleaners. From a modest health section at the Venetian circa 2015 featuring around a dozen booths, CES spotlighted an entire expo hall dedicated to digital health and fitness a decade later. This growth demonstrates technology’s expanding role in the wellness sphere.

Mohammed Iqbal, a veteran CES attendee and respected industry leader, witnessed this transformation firsthand. His deep understanding of the tech and fitness intersection positions him perfectly to identify emerging trends that will shape how trainers and coaches deliver their services in the coming years.

CES 2025: Where Health Tech Takes Center Stage

The digital health and fitness section at CES 2025 commanded attention with packed halls and groundbreaking innovations. This shift from traditional consumer electronics to health-focused technology marks a significant milestone. The Venetian Central, historically a smaller venue than the Sands Expo, buzzed with energy as health tech companies showcased their latest developments.

The exhibition floor featured continuous glucose monitors, sleep-tracking devices, and full-body scanning equipment — turning once-clinical technology into practical tools for fitness professionals. Clients now arrive with detailed health metrics, seeking guidance on sleep quality, stress levels, and recovery alongside traditional fitness goals. Smart rings alone saw ten companies presenting solutions, highlighting the wearable health tech adoption surge.

Empowering Fitness Professionals

Mohammed emphasized four important things at the intersection of technology and health that he believes will guide the future of fit technology in 2025.

Ai Technology: It’s here to stay! Mohammed emphasized AI’s growing role in fitness, stressing that trainers should embrace rather than fear it. He sees AI as a tool to enhance productivity and reach more clients. Brands like AI Wellness are leading the path with its Digital Avatar tool, changing how brands interact with clientele.
Consumer Health: Medical-grade monitoring tools are becoming more accessible to everyday consumers. He highlighted Abbott’s Lingo, Panasonic’s initiatives, and Withings’ body scan products. Trainers must understand these tools as clients bring this data into sessions and expect their professionals to integrate it into their training.
Wearable Technology: With the significant presence of smart ring companies at CES, the advancement in wearables’ ability to track biomarkers like glucose levels, sleep patterns, and blood pressure will impact how trainers work with clients.
Body Composition Assessment: New smartphone-based scanning technology delivers results comparable to clinical tools, enabling frequent progress tracking without expensive equipment. This allows trainers to make more informed decisions about client programming and progression.

Fitness professionals can leverage these technological advances to expand their service offerings. Understanding and interpreting health data from various devices positions trainers as comprehensive wellness guides. This expertise opens doors to specialized services and new revenue streams through technology partnerships. Smart implementation of these tools strengthens client relationships by helping clients navigate and benefit from their health investments.

Final Thoughts

Advances in health technology have given professional expertise new dimensions. Modern tools provide unprecedented insight into client wellness, enhancing the trainer’s ability to create targeted, effective programs. These tools strengthen the connection between trainer and client by providing concrete data to support programming decisions.

Skilled interpretation of health data reinforces the trainer’s essential role. While technology tracks metrics, the human ability to translate numbers into actionable strategies drives client success. Trainers who embrace these advances position themselves to deliver superior results while building stronger client relationships through an enhanced understanding of individual needs.

Holistic Health: Understanding Your Body’s Largest Organ

Physical well-being extends far beyond exercise and nutrition, often taking the spotlight in the conversation. As the largest organ in the body, you’d think we’d pay more attention to our skin and its role in overall health. Our skin is a protective barrier, temperature regulator, and vital organ that requires consistent attention and care. Yet, it is often ignored or an afterthought in its crucial role in mental and physical health.

JOYA addresses this vital need through its employee benefits platform, creating accessible pathways to skin health services. Its combination of preventative screenings and aesthetic treatments empowers employees to prioritize this essential aspect of their health, supported by a network of trusted medical professionals who understand the deep connection between skin health and overall wellness.

The Skin Health Connection

The statistics surrounding skin cancer paint a stark picture: one in five Americans will face a skin cancer diagnosis during their lifetime. Through proactive screening programs, early detection makes a dramatic difference – data shows that annual skin checks identify cancer in 10 percent of examined cases, enabling swift intervention and better outcomes.

Skin health extends beyond cancer prevention, encompassing various conditions that affect physical and psychological well-being. Professional screenings and treatments for acne, aging, hair loss, and other skin concerns help maintain health and confidence. Medical research demonstrates that these conditions significantly impact mental health, making comprehensive care essential.

The effectiveness of preventive skin care programs is shown in the numbers. Employee wellness programs focusing on skin health see engagement rates of 20 percent in their first year – far surpassing traditional voluntary benefits, which typically achieve only two to six percent participation. These high engagement rates highlight employees’ growing awareness of the importance of skin health in their overall wellness journey.

JOYA Tackles Employee Skin Health Benefits

JOYA is a force in employee wellness benefits, offering skin care services through a carefully vetted network of providers. Based in Irvine, CA, this platform addresses critical gaps in preventative care by combining essential screens with aesthetic treatments. Its five million dollar seed funding from prominent investors shows strong market confidence in its approach to workplace wellness.

The platform tackles two primary challenges in skin health care: accessibility and cost. With 70 percent of surveyed consumers rating skin health benefits as just as important as vision and dental care, JOYA fills a significant market gap. The United States skin health and wellness market, valued at over 30 billion dollars and growing ten percent annually, shows substantial room for growth in preventative services.

Medical expertise guides every aspect of JOYA’s service. Its network of specialists provides holistic care practices ranging from skin cancer screenings to treatments for acne, hair loss, and aging concerns. This approach ensures employees receive professional care that addresses immediate problems and long-term prevention.

Final Thoughts

Employee benefits shape healthcare access and preventative care opportunities. JOYA approaches skin health services with targeted solutions that can bridge critical gaps in wellness care while providing practical, accessible pathways to better health outcomes.

The future of workplace wellness depends on comprehensive solutions that recognize skin health as fundamental to overall well-being. By connecting employees with expert care and preventative services, platforms like JOYA can enhance workplace wellness programs, support individual health journeys, and ultimately lead to healthier, more confident workers.

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