Keeping quality staff has been a persistent challenge that affects every gym, studio, and club. Annual turnover hovers near 100 percent, and replacing a single employee costs clubs upward of $3,000. This disrupts member experiences, creates strain on existing teams, and prevents businesses from reaching their full potential.

Coach360 addresses this head-on with the launch of FitHire by Coach360, effective December 1, 2025. This evolution, starting as Marketplace by Coach360, introduces AI-powered matching technology designed to solve retention problems by making better placements from the start. FitHire combines media, community, storytelling, and technology to create a hiring platform that understands candidates and employers at a deeper level.

Introducing FitHire

FitHire is a platform meant to connect qualified candidates with the right career path. Rather than simply listing open positions, the platform celebrates organizational culture, mission, and values through storytelling. Coaches, trainers, and operators can explore opportunities that align with their professional goals and personal values in a trusted, neutral environment.

The platform already connects over 40,000 coaches and trainers with more than 2,000 clubs and studios worldwide. This established network provides the foundation for what comes next: FitScore™, an AI-powered assessment tool currently in development.

The FitScore™ Vision

FitScore™ will help clubs and studios evaluate a candidate’s retention potential before extending an offer. Using verified data and behavioral insights, the tool gives operators intelligence they need to make informed staffing decisions. The goal: reduce the costly cycle of hiring, training, and replacing staff by identifying better long-term matches upfront.

This technology addresses the root cause of high turnover. When employees join organizations that align with their work style, values, and career aspirations, they stay longer. FitScore™  aims to facilitate these matches by analyzing factors that predict long-term success in specific environments.

Funding Growth and Development

Coach360 is currently raising capital on a SAFE note to accelerate FitScore’s development and expand platform capabilities. The investment will fund technology advancement, team growth, and marketing efforts as the company scales globally. Founder and CEO Kathleen Ferguson emphasizes that FitHire provides a comprehensive solution: “We’re building the ecosystem that powers the future of fitness careers. FitHire will redefine how our industry attracts, develops, and retains its most important asset—its people.”

Final Thoughts

Better hiring starts with better information. For years, the fitness industry has operated on instinct, referrals, and limited data when making staffing decisions. FitHire  changes that equation by providing clubs with insights that predict retention and help coaches find environments where they’ll thrive.

Cultural fit and values alignment matter as much as certifications and experience. When both sides have access to deeper information about compatibility, retention skyrockets and the industry grows and thrives. That’s how you build stable teams, reduce costs, and create workplaces where talent wants to stay—and that’s what FitHire sets out to accomplish.

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.