Professional growth often stems from saying yes to challenges, embracing change, and recognizing opportunities others might overlook. Crystal Wheeler has mastered this mindset throughout her 18-year career in the health, fitness and wellness industry, leading her to her latest role as the Americas Lead with Beyond Activ. She brings a proven track record of multi-million dollar sales targets, making her a successful and exciting fit for Beyond Activ. 

After proving herself through successful client relationships and strategic event planning in previous roles, including roles at Club Industry, Peake Media and Athletech, Wheeler’s path recently aligned with Beyond Activ’s Founder and CEO Ross Campbell’s vision for global health, fitness and wellness events. Her appointment is pivotal as Beyond Activ expands its reach across the Americas region while maintaining its integrity and reputation for delivering world-class industry gatherings.

The Unstoppable Crystal Wheeler

Few career paths showcase persistence and adaptability like Crystal Wheeler’s journey through the fitness sector that began in 2007. Her appointment as Americas Lead at Beyond Activ marks a significant achievement in a career built on determination, expertise, and breaking through barriers common for women in the traditionally male-dominated industry. Her strategic thinking and client-focused solutions have consistently driven success, demonstrated by her ability to surpass significant growth targets through clever brand positioning.

Starting in 2007 on the manufacturing side with Ball Dynamics (FitBall USA™), Wheeler gained firsthand experience working with fitness facilities large and small, YMCAs, Parks & Rec Centers, and owners/operators across the US and Canada. Through her various roles, including Senior Account Manager at Club Industry, she discovered her talent for event management and business development, contributing millions in revenue through relationship management. Despite facing turbulent obstacles, Wheeler consistently proved her value through successful events and relationship-building.

Her experiences have led her to navigate the health and wellness industry professionally with exceptional communication skills and an unwavering commitment to stay the course rather than being deterred by challenges. With a role in spearheading the growth of the Beyond Activ brand in the United States, her excitement matches her dedication to delivering incredible global events.

Commenting on her role, Ross said “We are very excited to bring Crystal into the Beyond Activ family. She is an incredible talent whose energy, industry knowledge and connectivity will add great value to all we do across the globe, not just the America region. I encourage our network and wider industry to connect with her and explore how we can work alongside you to add value into your own business.”

Beyond Activ: A Global Platform for Industry Growth

Beyond Activ is the only industry platform offering a global series of health, fitness and wellness events, creating unique opportunities for executives and brands to expand their reach and influence. They host four major events across multiple continents, including annual events in Saudi Arabia, Singapore, the USA, and Australia. 

Beyond Activ contributes to a healthier, happier world by building the world’s largest health, fitness, wellness and sports ecosystem.  A community of brands connecting to exchange knowledge and expertise within an environment of collaboration and shared learning, while promoting industry development and investment.

The organization’s events facilitate cross-cultural exchange, with professionals from around the globe eager to attend events outside their home country. This global perspective offers unique insights and opportunities for collaboration that extend far beyond local markets. 

Final Thoughts

Personal connections, congregate empowerment, and never being swayed by the obstacles women face in the industry exemplify how authentic passion and determination can be the recipe for success in the health and wellness industry. Crystal’s journey to Beyond Activ is an inspiring story that showcases how her superpowers led her exactly where she needs to be. 

Ross’s choice of Wheeler as the Americas Lead reinforces Beyond Activ’s commitment to recognizing talent and fostering inclusive leadership. Her appointment signals exciting possibilities for the organization’s future and inspires women across the sector to seek exciting opportunities and build meaningful careers in an industry ready for positive change.

About Elisa Edelstein
Elisa is a curious and versatile writer, carving her niche in the health and wellness industry since 2015. Her lens is rooted in real world experience as a personal trainer and competitive bodybuilder and extended out of the gym and on to the page as a writer where she is able to combine her passions for empowering others, promoting wellness, and the power of the written word.